AI Smart Care Feature Proves Popular

WHISEN Consolidates Clean Air Management Features

LG Electronics (CEO Cho Joo-wan) is leading the AI air conditioner market as sales of its innovative 'Affectionate Intelligence' air conditioners continue to rise.

Among LG Electronics' 2024 WHISEN air conditioners, domestic first-quarter sales of AI-equipped models rose approximately 30% year over year. This year, LG Electronics unveiled new products featuring its signature affectionate intelligence 'AI Smart Care' function, including the WHISEN 'Tower I,' 'Tower II,' and 'WHISEN View.' In particular, the WHISEN Tower II accounted for more than 70% of total first-quarter AI air conditioner sales, establishing itself as the top-selling product.

LG Electronics has redefined artificial intelligence (AI) as 'affectionate intelligence' to convey its commitment to empathizing with customers and delivering real-life benefits such as convenience, safety, security, and care, and it is expanding the lineup of products that adopt the technology.

With the AI Smart Care function on LG Electronics' affectionate intelligence air conditioners, the AI analyzes the space and delivers optimal comfort without the customer having to manually adjust the airflow strength or direction. It rapidly lowers the indoor space to the desired temperature using powerful airflow, then maintains the temperature with comfortable airflow that does not blow directly on the customer. When air quality is poor, it automatically switches to air purification mode.

In addition, when a customer uses the LG ThinQ app to photograph their living space and specify their location, the LG WHISEN AI air conditioner's AI analyzes the image and customizes the airflow direction, offering differentiated convenience. The LG WHISEN Tower I 9 Series, the premium flagship lineup, is equipped with a radar sensor that allows the AI to detect the user's location in real time and provide optimal cooling.

The 'Home Appliance Subscription Service,' which reduces the initial cost burden while providing ongoing maintenance, is another key factor behind the popularity of LG Electronics' affectionate intelligence air conditioners. It has been especially well received by YG (Young Generation) customers, who are accustomed to subscribing to products and services.