Achieves No. 1 in the wallpaper category for 20 consecutive years, maintaining ‘Golden Brand’ status

High quality, trendy design, and diverse functionality

Korea Management Association Consulting (KMAC) announced that LX Hausys’ ‘LX Z:IN Wallpaper’ ranked No. 1 in the wallpaper category for the 20th consecutive year in the Korea Brand Power Index (K-BPI) survey, once again earning the ‘Golden Brand’ title awarded for 10 consecutive years at No. 1.

Korea Brand Power is a leading survey system for measuring industry brand competitiveness, conducted by Korea Management Association Consulting (KMAC). Since its first release in 1999, it has now been conducted for 26 years.

LX Z:IN Wallpaper has continuously introduced wallpapers that combine high quality, trendy design, and diverse functionality, leading the market for a long time and winning the love of consumers.

‘DIAMANT,’ the flagship LX Z:IN Wallpaper of LX Hausys, is enjoying great popularity in the domestic premium wallpaper market, distinguishing itself from imported wallpapers with its distinctive firm surface texture and rich thickness, as well as trendy designs such as plaster-wall and solid patterns.

The recently renewed Diamant wallpaper adds more than 50 new surface textures and colors compared to before, centered on the plaster-wall, paint, stone, and fabric designs that consumers currently prefer. In particular, the plaster-wall design—which recreates the surface texture of a wall coated with a mixture of lime, white clay, sand, and other materials—and solid design product lines such as paint and fabric, which convey Diamant’s signature thick surface texture roughly 30% thicker than ordinary wallpaper, are gaining popularity in the market.

LX Z:IN Wallpaper ‘Besti’ is also a representative steady-seller product of LX Hausys, gaining steady popularity since its launch in 2000 thanks to its trendy design and reasonable price range. The recently introduced 2024 Besti wallpaper was released in a total of 136 designs, adding various surface-texture patterns such as paint, stone, and fabric, along with a matte design color line reflecting the latest popular trends.

A key feature of the 2024 Besti wallpaper is that it is divided into fine, medium, and coarse textures according to differences in surface texture, allowing consumers to choose according to their taste. For each design, products are categorized and proposed in the three color tones most preferred by consumers—warm tone, medium tone, and cool tone—making it easy for consumers to select the color they want. In addition, a matte design color line, which has been gaining popularity recently, has been newly added.

An LX Hausys official said, “We will continue to lead the market by leveraging LX Hausys’ differentiated technological expertise and design to consistently present wallpaper products that impress our customers.”

▲ Customers examining the LX Z:IN wallpaper ‘Diamant’ at LX Hausys’ Z:IN Square Gangnam.