Actress Jeon Yeo-been as new model, introducing premium kitchen and bath products
Products convey the message 'Beyond space, we design empathy'
Having completed its corporate name change and making a fresh start, LX Hausys is rolling out an advertising campaign that communicates the brand value unique to 'LX Z:IN Interior.'
In connection with this, LX Hausys announced that it has selected actress Jeon Yeo-been as its new model and is unveiling a new advertisement introducing the 'LX Z:IN Interior' kitchen and bath products.
The new advertisement delivers the message 'Beyond space, we design empathy'—conveying how 'LX Z:IN Interior' kitchen and bath products naturally blend into customers' lifestyles, enhancing the value of everyday life and living spaces.
In addition, through Jeon Yeo-been—a rising star recognized for her acting skills and popularity as the female lead in the recent dramas 'Be Melodramatic' and 'Vincenzo'—the company adds a younger, more sophisticated image to the existing premium image of the 'LX Z:IN Interior' brand.
The kitchen edition of the advertisement is built around the concept 'LX Z:IN, to be enjoyed together with the people who matter to you,' portraying harmonious daily life spent in the kitchen space.
It introduces the special features unique to LX Z:IN Interior kitchen products, such as the oversized 'Chef Island' where several people can cook together, the 'Secret Hidden Kitchen'—a cleanup and dishwashing area whose doors can be closed when not in use—and the 'Motion View Lower Cabinet,' which stays out of sight until a simple gesture turns on the light and reveals its interior.
The bath edition of the advertisement, built around the concept 'LX Z:IN Bath, offering the pleasure of rest that is entirely your own,' showcases a personal bathroom space that is both luxurious and worth showing off.
It highlights the differentiated strengths unique to LX Z:IN Bath products, including a high-end washbasin with a jointless seamless design, a round mirror cabinet with mirrors on three sides, and a safety glass partition that reflects you while allowing worry-free use even if the glass breaks.
Kim Hee-sun, Executive Vice President in charge of Interior and Marketing at LX Hausys, said, "As this is the first advertising campaign since the corporate name change, we focused on widely promoting 'LX Z:IN Interior,' which adds a young and refined sensibility to its existing premium image," adding, "We will continue to carry out marketing campaigns that inspire customer delight and empathy going forward."