Fourth 'TRENDSHIP' held at 'Week Alley' in Bukchon
Proposing 'SY(E)NERGY', signifying new energy
LX Hausys is holding '2025 TRENDSHIP', an experiential pop-up design exhibition built around the distinctive theme of interior design meeting fashion. In connection with this, on the 7th LX Hausys opened its fourth 'TRENDSHIP', running through March 30, at 'Week Alley', a dedicated event space located in Seoul's Bukchon district where tradition and trends coexist.
Following Seongsu-dong and Euljiro in 2023 and Itaewon in 2024, LX Hausys has once again set up an experiential exhibition space in an area frequented by younger crowds, part of its strategy to steadily broaden its points of contact with customers in their 20s and 30s.
At this TRENDSHIP, LX Hausys presented 'SY(E)NERGY'—signifying the new energy generated when things come together—as the key keyword for this year's design trends.
Reflecting a social climate in which, paradoxically, the acceleration of individualization heightens the longing for solidarity and underscores the importance of community, the company predicted that 'SY(E)NERGY'—in which different elements organically blend to radiate fresh energy—will become a major design trend.
Accordingly, this fourth TRENDSHIP space was created as 'Maison de Synergy', a showroom space that brings together LX Hausys's interior products and fashion based on the new perspective that 'materials are the clothes a space wears'.
Upon entering the first floor, visitors are first captivated by the 'Theme Show Window' space, composed of garments and props featuring LX Hausys's product patterns. In addition, at the 'Theme Stage', decorated around this year's design themes, visitors can experience interior spaces tailored to each theme.
In particular, a garment exhibition zone—created in collaboration with the fashion brand 'OUR', reinterpreting LX Hausys's product designs such as Diamant wallpaper into fashion—and a virtual pictorial space created using artificial intelligence (AI) are expected to draw great interest from visitors.
The second floor is arranged as a visitor experience space. Here, visitors can encounter the 'Synergy Studio', where they can use AI to create their own patterns and decorate miniature spaces or composite a photo of their face into a fashion pictorial for a model experience; the 'T-shirt Workshop', where they combine design patterns to make their own T-shirt; and the 'VR Zone', where they can experience themed spaces in virtual reality (VR).
Along with this, this year's TRENDSHIP exhibition can also be experienced online through the official website (www.lxtrendship.com). On the website, visitors can also take a close look at the spaces applying the 'SY(E)NERGY' theme and the various experiential content of the offline exhibition hall.
An LX Hausys official stated, "Through an experiential pop-up exhibition that offers a unique experience in Bukchon, where the latest trends and tradition coexist, we expect to deliver LX Hausys's own tasteful and positive brand experience," adding, "Going forward, we will continue to propose fresh interior trends that reflect our customers' lifestyles and communicate more closely with customers through various channels."