Featuring advertising model Jun Ji-hyun to accelerate ‘LX Z:IN Windows’ marketing
Design differentiated from conventional windows, including bezel-less and non-silicone designs
To coincide with the busy fall interior season, LX Hausys is rolling out a second-half advertising campaign introducing its flagship window product, ‘LX Z:IN Windows VUE FRAME.’
In connection with this, LX Hausys announced that since October 4 it has been running a new advertisement featuring its advertising model, actor Jun Ji-hyun, under the concept ‘Becoming a New View of Windows.’ This advertisement is an extension of the campaign unveiled in the first half of the year, continuing the core concept of ‘A New Frame for Windows’ while delivering the message that VUE FRAME’s unrivaled minimal design ‘goes beyond a wider view to realize a new view.’ In particular, it highlights VUE FRAME’s distinctive design advantages using the keyword ‘difference’—△a difference in simplicity △a difference in minimalism △a difference in trend—and is staged so that viewers can take in at a glance the ‘bezel-less’ design, in which the window frame is barely visible, and the clean ‘Non-silicone’ design. In addition, leveraging the elegant yet sophisticated image of Jun Ji-hyun, a model beloved across all age groups, the ad renders the premium residential spaces that can be realized with VUE FRAME windows through stylish, cinematic imagery. LX Hausys plans to run this second-half advertising campaign across a variety of online and offline channels—including TV as well as print, outdoor, YouTube, and social media—to continually expand its points of contact with customers.
VUE FRAME offers a design on an entirely different level from conventional PVC windows, along with outstanding insulation performance that can achieve Grade 1 energy consumption efficiency with just a single pane of Low-E glass. It is the first among domestic window manufacturers to introduce a bezel-less design in which the window frame is barely visible and only the sash is seen, and by reducing the sash height by up to 14 mm, it provides an expanded view through an even slimmer frame. On top of this, a flat, hidden design integrated with the frame has been applied to a variety of functional window accessories as well, including an insect-repellent drainage cap that prevents insects from entering, a striker for the window lock, a wind closer that blocks drafts through gaps, and a handle stopper safety device that keeps the sash in place.
Meanwhile, through October 31, LX Hausys is also running an ‘Ad Still-Cut Challenge’ event on the LX Z:IN brand site (https://www.lxzin.com), in which participants who watch the ad video and correctly arrange the order of the still cuts are entered into a drawing for prizes such as an ‘iPhone 16 Pro Max’ and a ‘Dyson Airwrap.’
An LX Hausys official said, “After unveiling the advertisement for the new VUE FRAME window product in the first half of this year, it gained buzz by word of mouth as the ‘Jun Ji-hyun windows,’ drawing a strong response from actual window buyers, so we are presenting a new advertisement for the busy fall interior season,” adding, “We will continue to roll out a variety of advertising campaigns and marketing activities that showcase the distinctive advantages of LX Z:IN Windows at a glance.”