LX Hausys Launches New Advertising Campaign for Second Half of the Year

To mark the autumn interior peak season, LX Hausys is rolling out a second-half advertising campaign introducing its flagship windows and doors product, the ‘LX Z:IN Windows & Doors VUE FRAME.’

In connection with this, LX Hausys announced that since October 4 it has been running a new advertisement featuring its advertising model, actress Jun Ji-hyun, under the concept of ‘Becoming a new view for windows and doors.’ As an extension of the advertisement unveiled in the first half of the year, this campaign continues the core concept of ‘Renewing the frame of windows and doors’ while delivering the message that the ‘VUE FRAME’s’ unrivaled minimal design ‘goes beyond a wider view to realize an entirely new view.’ In particular, it emphasizes the ‘VUE FRAME’s’ distinctive design strengths through the keyword ‘difference’—△the difference of simplicity, △the difference of minimalism, and △the difference of trend—and is staged so that viewers can see at a glance the ‘bezel-less’ design in which the window frame is barely visible, as well as the clean ‘Non-silicone’ design. On top of this, leveraging the sophisticated yet refined image of Jun Ji-hyun, a model beloved across all age groups, the campaign captures the premium residential spaces that can be realized with ‘VUE FRAME’ windows and doors through stylish, evocative visuals. LX Hausys plans to roll out this second-half advertising campaign across a variety of online and offline channels—including TV as well as print, outdoor advertising, YouTube and social media—continuously expanding its points of contact with customers.

The VUE FRAME features a design on a completely different level from conventional PVC windows and doors, along with outstanding insulation performance that can achieve a Grade 1 energy consumption efficiency rating with just a single pane of Low-E glass. As the first among domestic window and door manufacturers, it adopts a bezel-less design in which the window frame is barely visible and only the sash is shown, and it reduces the sash height by up to 14 mm for an even slimmer frame that delivers a wider view. In addition, a flat and hidden design integrated with the frame has been applied to various functional window and door components, including an insect-proof drainage cap that prevents bugs from entering, a striker for the window lock, a wind closer that blocks drafts through gaps, and a handle stopper safety device that stops the sash.

Meanwhile, through October 31, LX Hausys is also running an ‘Advertisement Still-Cut Challenge’ event via the LX Z:IN brand website (https://www.lxzin.com), in which participants watch the advertising video and arrange the still cuts in the correct order for a chance to win prizes such as an ‘iPhone 16 Pro Max’ and a ‘Dyson Airwrap’ through a random drawing.

An LX Hausys official said, “After unveiling the new ‘VUE FRAME’ windows and doors advertisement in the first half of this year, it gained popularity by word of mouth as the ‘Jun Ji-hyun windows and doors’ and drew a strong response from actual window and door purchasers, so we are presenting a new advertisement to coincide with the autumn interior peak season,” adding, “Going forward, we will continue to develop a variety of advertising campaigns and marketing activities that showcase the unique strengths of LX Z:IN windows and doors at a glance.”