Selected as a Brand That Did Great Work, Chosen by the MZ Generation

Noroo Paint, a brand that carried out activities with a point of differentiation

Featured by ‘Careet,’ an MZ generation trend analysis service

Noroo Paint has been selected as one of the ‘Brands That Did Great Work in the First Half, Chosen by the MZ Generation,’ announced by Careet

Careet is a media outlet that provides an MZ generation trend analysis service, and it runs a ‘Brands That Did Great Work’ section that each week analyzes the praiseworthy points of brands and public institutions that became talking points. The ‘Brands That Did Great Work in the First Half,’ announced on June 28, were carefully selected from among the brands introduced during the first half of the year—those that drew an explosive response and carried out activities with a point of differentiation.

Through the ‘Noroo Atelier’ event held in the first half of the year, Noroo Paint reflected the latest trends and earned an A+ grade in the event category among the six fields of marketing references.

According to the selection details announced by Careet, Noroo Atelier drew such strong interest that 15,000 people participated within just ten days of its launch. It was described as a smart marketing case that reflected the latest trends—targeting the Gen Z ‘byeoldakku’ (decorating absolutely everything) craze while also making use of collaboration goods that took the camping trend into account.

Noroo Atelier is an event in which participants turn a white container created together with THOR of Trust Company into a one-of-a-kind item in the world, using their own painting design and custom stickers. Noroo Paint planned this event to convey, through customers’ hands-on experience, the meaning of paint as something that raises the value of our daily lives by transforming plain white products anew through painting.

Customers who took part in the event were entered into a drawing to receive Noroo×THOR collaboration goods and 10 kinds of custom stickers created together with illustrator and graphic designer Park Sang-hyuk. In addition, special goods to be given to the TOP 3 selected for the special reward have been completed and will be delivered.

A Noroo Paint official said, “Thanks to even more people than expected participating and showing interest, we were selected as a Brand That Did Great Work in the First Half,” adding, “In the second half of the year as well, we plan to present differentiated marketing activities that the MZ generation can find interesting.”