Signs Official Partnership with
Paris Saint-Germain FC
SK Magic (CEO Kim Wan-sung) announced that it has signed an official partnership with the world-renowned football club Paris Saint-Germain Football Club (hereinafter PSG) and is fully embarking on sports marketing.
On February 25, SK Magic concluded the ‘SK Magic-PSG Official Partnership’ at the ‘PSG Seoul Flagship Store’ located in Sinsa-dong, Gangnam-gu, Seoul, with key figures in attendance including Yoon Hyun-jung, Head of SK Magic’s Marketing Division; Sebastien Wasels, Managing Director of PSG’s Asia Headquarters; Choi Ji-soo, Head of SK Magic’s Strategic Marketing; and Kaori Minami, Head of PSG’s Korea & Japan Business. Founded in 1970, PSG is a global football club representing Paris, France, and a prestigious team that has won the most titles in France’s LIGUE 1. By continuously recruiting global superstars—including South Korean national team player Lee Kang-in, as well as Ousmane Dembélé, Marquinhos, Achraf Hakimi, and Gianluigi Donnarumma—the club has garnered great interest and affection from football fans worldwide, and on the strength of its solid fandom it is also highly valued as a global sports brand.
Starting this March with an ‘ultra-compact direct-flow water purifier,’ SK Magic plans to unveil collaboration products across a range of items that reflect PSG’s unique brand colors and identity. Through various marketing activities—such as using the PSG logo and its players as advertising models, as well as player invitation and match-viewing events—the company plans to expand its communication with football fans around the world.