"In the End, It's Either LX Z:IN, or It Isn't"

LX Hausys Launches New Digital Advertising Campaign for LX Z:IN

Focusing on Strengthening Awareness of Its Premium Interior Materials Brand

LX Hausys is launching a new digital advertising campaign to raise awareness of LX Z:IN as a premium interior materials brand.

Under the message "In the end, it's either LX Z:IN, or it isn't," the campaign focuses on introducing LX Z:IN's products and interior know-how, which deliver premium value for the major interior elements that occupy large surface areas—such as windows and doors, flooring, and wallpaper.

The newly unveiled digital ads consist of a total of eight pieces, including videos for each of the flagship products—LX Z:IN Super Save windows and doors, X-Comfort flooring, and Diamant wallpaper—as well as a comprehensive interior edition. The ads have been running across major social networking services (SNS), including the official YouTube and Instagram channels, since April 14. In particular, in addition to the existing horizontal videos, this new campaign also produced vertical videos that are easy to view on mobile devices, further strengthening customer touchpoints.

The Super Save windows and doors edition depicts someone repeatedly opening and closing a window, expressing admiration for the product's performance. The X-Comfort flooring edition introduces flooring whose comfortable texture stands out, shown through a figure lying down on it. The Diamant wallpaper edition shows a figure sitting and gazing at the wall with a broad smile, presenting premium wallpaper that is a work of art in itself.

With sensuous direction that captures the satisfaction delivered by LX Z:IN's premium interior products, the new ads have drawn a strong response from viewers. In particular, the Super Save windows and doors ad surpassed 5 million views on YouTube in about a month after its release.

An LX Hausys official said, "Customers can easily access, anytime and anywhere, digital videos that sensuously capture LX Z:IN's unique premium products and interior know-how," adding, "We will establish ourselves as a premium brand that actively communicates with customers and offers the clearest answers to their interior concerns."