Official website renewed to expand consumer touchpoints
Sophisticated, premium design paired with UI and UX that prioritize readability
Hugreen, Kumho Petrochemical's building materials brand, has renewed its official website and unveiled features that enhance consumer convenience.
Through the renewal, Hugreen has upgraded the functions that let consumers experience Hugreen products and has newly added video content that intuitively conveys product information. It also applied a sophisticated, premium design to reflect the brand's premium value, and adopted a user interface (UI) and user experience (UX) built with readability in mind to strengthen consumer convenience and usability.
First, a new 'My Window·Masterpiece SYNC' service has been added that recommends Hugreen products suited to the customer's lifestyle. By selecting the desired type of window, type of residence, the space where windows will be replaced, and more, customers are matched with the Hugreen products that best fit, and are connected in one step to self-estimates and installation consultations, maximizing consumer convenience. In addition, CG video content has been introduced to intuitively convey the functions and features of Hugreen products to customers. Key features of each product, such as insulation and soundproofing, can be checked through the CG videos, helping deepen understanding of the products.
Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Business Division, said, "We carried out the renewal to establish the official website as a channel for communication with consumers," adding, "With so many consumer-convenience features added, we expect visitor satisfaction to rise, and we will continue to develop customer-centered services going forward."
Meanwhile, Hugreen is a compound of 'Humanism' and 'Green,' and is Kumho Petrochemical's eco-friendly building materials brand that considers both people and the environment. Placing the utmost value on respect for humanity, Hugreen strives to realize a beautiful and comfortable residential culture based on a brand philosophy of living together with nature.