Kumho Petrochemical's 'Hugreen' Teams Up with Shin Min-a to 'Communicate Through Windows'

Kumho Petrochemical (CEO Moon Dong-jun) announced that it has selected actress Shin Min-a as the advertising model for its building-materials brand 'Hugreen' and will run a TV commercial themed around 'communicating windows.'

This Hugreen TV commercial focuses on the communicative role that windows play. Reflecting Hugreen's philosophy that good windows serve as a medium for good communication, it introduces the role of Hugreen windows in blocking out the external environment while harmoniously connecting spaces at the same time. In addition, through the advertising slogan <Hugreen windows are a 'window masterpiece' created by Kumho Petrochemical>, the company plans to convey the meaning that these are works crafted by Kumho Petrochemical to communicate with customers.

Kumho Petrochemical explained that, as outdoor activities are increasingly restricted by fine dust, yellow dust, and viruses and indoor comfort becomes more important, inquiries about the Hugreen 'automatic ventilation window'—which enables automatic ventilation through a HEPA filter even with the window closed—are on the rise.

Furthermore, a variety of products designed with consumer convenience and preferences in mind are drawing positive responses from customers, including the 99.9% 'antibacterial handle' that prevents the spread of germs on handles in households with young children, and the 'hidden rail window,' built with a concealed rail structure for easy drainage and cleaning. The company expects this advertising campaign to further raise brand awareness.

Regarding the TV commercial, Heo Kwon-wook, Executive Director of Kumho Petrochemical's Building Materials Business Division, explained, "Shin Min-a's usual clear and comfortable image, as well as the way she communicates with fans through her various works, closely resembles the kind of communication Hugreen pursues, which is why we selected her as the brand's model." Kumho Petrochemical's Hugreen, which has launched a variety of products since the brand debuted in 2009, plans to strengthen direct communication with consumers as well as B2B partners through this campaign, thereby solidifying the brand's position in the market.