Kumho Petrochemical's 'HUE GREEN' Unveils New TV Commercial
Introducing HUE GREEN Windows Suited to a Variety of Living Environments
HUE GREEN, Kumho Petrochemical's building-materials brand, has unveiled a new TV commercial featuring actress Shin Min-a.
This year's newly released HUE GREEN TV commercial stars actress Shin Min-a—chosen as the brand's model for the fourth consecutive year—and stylishly presents HUE GREEN windows suited to a variety of living environments under the slogan "A Window Tailored to Me, a Work of Art." The commercial conveys the message that, just as everyone lives in a different place and has different tastes, windows tailored to diverse environments and lifestyles matter.
The commercial opens with model Shin Min-a's question, "Which window would suit our home?" and goes on to show that whether it's a house by the roadside, a house with a great view, or an old house, HUE GREEN is the window of choice. It matches key HUE GREEN products that deliver essential functions in any environment: the 'Automatic Ventilation Window Pro,' which allows ventilation without opening the window and eases concerns about fine dust depending on each home's conditions; the 'Glass Railing Window,' which boasts a wide-open view with a glass railing instead of a steel one; and the 'Slim Design Window,' which is noticeably thinner while maintaining its insulation performance, along with elegant handles.
In addition, Shin Min-a fully showcased the sophisticated, refined image she regularly displays across various fields such as dramas and photo shoots during this shoot as well. It is said that her distinctive charm stood out even amid a relaxed mood staged against a cozy living room, complete with fresh, bright spring-inspired outfits.
Along with the TV commercial going on air, HUE GREEN is also stepping up efforts to enhance customer benefits through a commemorative promotion. Reflecting the TV commercial's theme—"Choose the window that suits where you live, suits your taste, and best fits your home"—the promotion is offered to customers who switch to HUE GREEN windows. Further details and how to participate can be found on the official website.
Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Business Division, said, "Through active promotion, including the TV commercial and customer-targeted promotions, we plan to strengthen our influence in the retail window market."