At a Doosan Bears home game

Commemorating the 80th anniversary of its founding

Noroo Paint announced that it successfully held 'Noroo Brand Day' at the Doosan Bears home game staged at Seoul's Jamsil Baseball Stadium on June 14.

Marking the 80th anniversary of its founding, this event was organized to strengthen communication with key partners and general consumers alike, and to spread the brand's philosophy more widely. On this day, large banners and advertisements commemorating Noroo Paint's 80th anniversary were installed throughout the stadium, drawing the attention of spectators. Noroo Paint specially invited some 200 people, including officials from its mobility exclusive dealerships and their families, to the ballpark. Invited guests were provided with cheering tool kits and chicken sets, offering a special viewing experience the whole family could enjoy. Through this Brand Day, Noroo Paint went beyond a simple gesture of customer appreciation to reflect on the meaning of trust and companionship with partners who have grown alongside it over the years. The ceremonial first pitch, drawing much attention, was thrown by broadcaster Jung Jun-ha. Having previously joined Noroo Paint in a mural campaign, he lent his cheerful and approachable image to help convey the brand's warm values. The ceremonial first swing was taken by Kim Sang-ho, CEO of Ilgwang, a mobility exclusive dealership, completing a symbolic moment in which partner and brand alike took center stage. During the cleaning time, an on-site quiz event was held for general spectators. Composed of nonsense quizzes about Noroo Paint's identity, its colors, and baseball, the event drew active participation from the audience and heated up the atmosphere at the venue even further. Correct respondents were presented with small gifts and brand souvenirs, adding to the fun.

A Noroo Paint official said, "This Brand Day is an on-site campaign designed for Noroo Paint, in its 80th anniversary year, to connect directly with customers, partners, and consumers and share the value of the brand," adding, "Building on our people-centered philosophy, we will continue to paint the value of color together with even more people."

▲ Noroo Paint successfully held 'Noroo Brand Day' at a Doosan Bears home game.