Themed experience spaces created; nationwide brand store openings expanded
Broadening consumer touchpoints and brand experience opportunities in local regions
DESKER, the work-and-lifestyle furniture brand that creates better possibilities, has opened the 'DESKER Brand Store Incheon,' expanding opportunities for customers to experience the DESKER brand and its products firsthand.
The opening of the DESKER Brand Store Incheon comes roughly two months after the opening of the 'DESKER Brand Store Gwangju' in September. Through brand store openings in each metropolitan city, DESKER is establishing bases nationwide and broadly strengthening its touchpoints with local consumers.
Located in Dongchun-dong, Yeonsu-gu, Incheon, the DESKER Brand Store Incheon lets consumers experience a variety of DESKER's flagship products firsthand through interior spaces organized by theme, such as a home office and a student's room. In addition, consumers can encounter DESKER products and spatial solutions optimized for today's changing lifestyles, including the 'Motion Desk,' whose height can be adjusted to suit an individual's physical characteristics, and the 'Gaming Desk,' which delivers an optimal gaming environment.
To celebrate the opening of the new brand store, DESKER is giving a 'DESKER Organizer'—which neatly stores desk accessories—to every customer who purchases a product at the store. Customers who spend 500,000 won or more will receive a 'DESKER Fabric Storage Box,' which harmonizes with any interior and can be used in a variety of ways together with DESKER products.
DESKER stated, "Buoyed by the enthusiastic interest and response to the DESKER Brand Store Gwangju, we have now opened a brand store in Incheon as well," adding, "The theme-based spaces within the store will be a great help to customers considering interiors suited to working from home and remote learning." The company further noted, "We will continue to provide a variety of products and spatial solutions in line with changing lifestyles."