Opens at Samsung Store Shinsegae Main Branch
Premium Built-in Appliances
Dacor, Samsung Electronics' luxury built-in appliance brand, has newly opened at the Samsung Store Shinsegae Main Branch, expanding its customer touchpoints in the premium appliance market. Dacor has grown its business primarily around the B2B market, including domestic premium mixed-use residential apartments and resorts, and has recently been focusing on capturing the B2C market as well.
Founded in 1948 in California, USA, Dacor is a storied luxury built-in appliance brand that presents 'True Built-in' premium appliances perfectly integrated with kitchen furniture.
The Samsung Store Shinsegae Main Branch features Dacor's full product lineup—including △T-TYPE refrigerators △Column refrigerators △Wine cellars △Induction cooktops—offering visiting customers a differentiated experience and a wide range of choices. Through personalized consultations with expert managers, customers can receive built-in appliance recommendations tailored to their lifestyle and their home's interior.
In particular, products in two colors—silver stainless steel and graphite stainless steel—are displayed side by side so customers can compare the color options. Customers can choose the product that best suits their taste and kitchen design, for an even more satisfying purchase experience.
Alongside the Dacor opening, the Samsung Store Shinsegae Main Branch relocated from its previous 7th-floor location to the 12th floor and carried out a renewal. To mark the occasion, it is holding special events such as point benefits and complimentary gifts.
First, customers who purchase a Dacor product together with an Infinite System air conditioner or an ultra-premium TV will receive benefits worth up to 1.6 million won. In addition, every customer who purchases a Dacor product will receive a Hermès Eau d'Orange Verte 7-piece body set and a 3-piece hair set. On top of this, customers who consult on Dacor products will receive a Dacor long umbrella as a complimentary gift.