Dongkuk Steel’s ‘steelshop’ has taken user convenience to the next level with the launch of a mobile app.
Steelshop is a ‘customer-tailored steel e-commerce platform’ that Dongkuk Steel opened in May 2021, and it has continuously developed customer-tailored services, including △ultra-fast delivery of heavy plate, △small-quantity transport of rebar, and △a section-steel inventory-sharing platform.
Following its service development, Dongkuk Steel’s steelshop has unveiled a steelshop application that optimizes for mobile all the services previously implemented on the existing website, as a measure to ‘enhance user convenience.’ With the development of this app, steelshop users can now purchase steel products anytime and anywhere, unconstrained by time or place.
In particular, in developing the steelshop app, Dongkuk Steel focused on improving ‘search convenience’ for factors such as steel grade, size, weight, and length. It also implemented frequently used features such as downloading ‘customer support documents’ and ‘connecting to a professional consultant.’ The Dongkuk Steel steelshop app can be downloaded from the Play Store and the App Store.
Dongkuk Steel plans to build steelshop into ‘a complete platform on which steel purchases can be fully completed online.’ As of early December, steelshop had secured some 2,000 member companies in the year and a half since its opening, recorded cumulative sales of about 30,000 tons, and posted a repurchase rate exceeding 70%. Dongkuk Steel aims to achieve an annual sales volume of 250,000 tons through steelshop by 2026.