Presenting a role model for a strong distribution company by combining logistics and design in the platform era
In the post-COVID era, a bathroom-centered residential culture that enables a variety of activities—health and hygiene, healing and rest, entertainment and exercise—is emerging as a trend. Against this backdrop, DS Daesung Housing Co., Ltd. is drawing attention as it expands its influence in the relevant market with distribution and design competitiveness that allows it to respond quickly to changing bathroom interiors.
DS Daesung Housing Co., Ltd. (CEO Lee Byung-nam), a company specializing in the distribution of bathroom and tile materials, has continuously pursued innovation and investment to secure its competitiveness as a building-materials distribution company since its establishment in 1970. As the bathroom space has recently come to be recognized as the center of the home, the company is building an optimal system to supply diverse and premium tile and bathroom materials quickly and accurately in line with consumers' evolving awareness.
Fast and accurate delivery through a stable logistics system, and premium product design
DS Daesung Housing's competitiveness in responding to consumers' diverse needs stems from its operation of a stable logistics system. The company owns a large-scale logistics center (Yongjeong branch) covering 9,917.3㎡ (about 3,000 pyeong) in Gunnae-myeon, Pocheon-si, Gyeonggi-do, and has continued to innovate its operating methods to enable fast and accurate shipping through an ERP (Enterprise Resource Planning) system and a systematic division-of-labor structure. Once an order is confirmed at the logistics center, staff in charge of each item collect the relevant goods without omission and proceed with prompt and accurate shipping, while information such as sales and inventory is integrated and aggregated through the ERP system, enabling efficient operation. In particular, the logistics center is designed as an indoor warehouse, preventing the damage and deformation that can occur when bulky materials such as sanitary ware and tiles—due to their nature—are stored outdoors.
The competitiveness of DS Daesung Housing, which has secured a stable logistics system through continuous investment and innovation, is also evident in its premium product design. DS Daesung Housing supplies products from more than 300 bathroom and tile companies at home and abroad, and also proposes strategic products in line with the latest trends through its own OEM production. To provide high-quality, good products suited to premium bathroom interiors at reasonable prices in line with consumers' increasingly discerning standards, the company handles a wide range of product lines and is further expanding that scope. In particular, to improve product accessibility for both general consumers and interior firms, it operates two showrooms and an online shopping mall, and at its showrooms visitors can encounter more than 100 actual bathroom interiors proposed by DS Daesung Housing. Through the staged showroom packages, consumers can further concretize the bathroom atmosphere they want, and with the help of the staff they can also more easily realize modifications and applications based on those references.
Showroom packages staged as actual bathroom interiors on display, with the online shopping mall emerging as a core business
The first showroom (Changdong branch), located in Dobong-gu, Seoul, covers 495.8㎡ (about 150 pyeong) and consists of a total of four floors. On the first floor, retailers of hardware, lighting, timber, plumbing, and more are housed in a Shop-in-Shop format, offering the convenience of one-stop purchasing not only for bathroom and tile products but also for comprehensive building materials. On the second and third floors, bathroom and tile materials are mainly displayed by item, and various showroom packages staged as actual bathrooms can also be seen. In the showroom-package areas, information boards containing detailed information about the tiles and bathroom materials actually used are attached, enhancing consumers' understanding. The second showroom (Pocheon branch), located in Soheul-eup, Pocheon-si, Gyeonggi-do, is a two-story showroom of 826.4㎡ (about 250 pyeong) operated together with a logistics warehouse on a 13,223.1㎡ (about 4,000 pyeong) site. DS Daesung Housing's showrooms are also drawing attention for their diverse tile displays tailored to consumers' varied needs. The company focuses on supplying Spanish tiles that offer excellent design and quality at reasonable prices, and displays and sells a wide range of products in sizes from 300×600㎜ up to large big-slab tiles.
The online shopping mall, which was fully activated in 2021, is developing into a sustainable core business for DS Daesung Housing. The online shopping mall runs a service that recommends products related to the item a consumer wants by product category, and it also operates a blog showcasing cases in which interior firms have carried out construction using DS Daesung Housing's materials. In particular, the 'DS Bundle Service,' based on a differentiated and competitive logistics system, presents the optimal method for online buyers to purchase bathroom and tile products all at once. Through DS Daesung Housing's online shopping mall, all bathroom and tile materials—from tiles to bathroom accessories—are safely delivered nationwide on pallets for corporate members. Mechanical wrapping machines are used to prevent damage during transport, and shipping dates can also be coordinated.
Expanding the role of a distribution company through mutual growth with small businesses
DS Daesung Housing also presents a business model for mutual growth between the distribution company and construction and interior businesses. Through its in-house designers, the company provides a 'Successful Sales Service' for small and mid-sized new-build and remodeling businesses, stepping up as a problem-solver in the detailed design areas that small businesses face. To this end, it seeks a path of mutual growth by leading small and mid-sized new-build and remodeling businesses to successful sales through free production of sales catalogs, premium-material description POP, professional photography, and interior consulting for newly built villas. According to the company, the response from the relevant industry is so favorable that 80% of the businesses that have used the Successful Sales Service choose it again.
DS Daesung Housing has recorded continuous sales growth even during the COVID period thanks to its stable logistics system and consumer-tailored premium design proposals. The premiumization of its product lineup in response to growing demand for premium materials has contributed not only to increased sales but also to raising the company's recognition. The fully activated online shopping mall is also playing a part in raising DS Daesung Housing's brand recognition. Going forward, the company's strategy is to expand its influence in the relevant industry by continuing to innovate and invest while proposing the era-appropriate designs demanded by consumers and interior firms. 070-4496-1871
'ELYSIAN' is a design product brand proposed by DS Daesung Housing, comprising bathroom cabinets, freestanding bathtubs, ceramic tile washbasins, and more. With product designs that keep pace with changing trends of the times, it aims to increase consumer satisfaction and contribute to a new bathroom culture.
▲ Interior view of the second showroom (Pocheon branch) located in Pocheon-si, Gyeonggi-do
▲ Interior view of the first showroom (Changdong branch) located in Dobong-gu, Seoul
▲ Changdong branch
▲ Changdong branch
▲ 'Fidenza Pearl' showroom package (Changdong branch) It is staged with a calm and elegant sensibility, using Fidenza tiles as the accent. To keep the angular form of the masonry bathtub from feeling sharp, the toilet and ceramic bowl were applied in rounded shapes to achieve overall balance.
▲ 'Trend Nacar' showroom package (Pocheon branch)
▲ 'Agora Blanco' showroom package (Changdong branch) A clean bathroom was staged with a timeless black-and-white combination. Rather than plain white tiles, Agora Blanco tiles with a pattern resembling refreshing brushstrokes were applied.
▲ 'Trend Nacar' showroom package (Changdong branch) A casual yet lively bathroom atmosphere was staged using Trend Deco Nacar tiles as the accent. To keep the bathroom atmosphere from looking too light, the ceramic tile washbasin and bathroom shelf were chosen in black to create a calmer and more stable composition.
▲ The 'ELYSIAN' ceramic tile washbasin is made of porcelain tile, offering excellent durability and enabling a premium bathroom interior. The 45-degree jolly-cut edges are handcrafted and produced as a finished product, allowing immediate installation without on-site work. It comprises more than 80 design products and can accommodate various options such as single-hole faucets and concealed faucets.
▲ 'ELYSIAN' ceramic tile washbasin
▲ The freestanding bathtub XM-F215 is a product that satisfies the renewed desire for bathing that emerged through the COVID era. It is designed to be freestanding so that it can be installed even in existing partition-type bathrooms, and it is characterized by easy installation. It comes in 16 different designs.
▲ Freestanding bathtub XM-F240
▲ 'ELYSIAN' ceramic tile washbasin
▲ Freestanding bathtub D-8075WB