Awarded in the Spatial Category

One of the World's Top 3 Design Awards

Interior design company DESIGNDANAHAM announced that it received a main prize in the Brand Space category of the ‘iF Design Award 2022,’ Germany's international design competition and one of the world's top three design awards.

The winning space is ‘it's magic,’ for which DESIGNDANAHAM handled the design, construction, and landscaping. It is the first brand experience space unveiled by SK Magic to strengthen customer experience.

In the judges' evaluation, it's magic was highly praised for offering users differentiated services along with spatial convenience, thereby securing a unique standing within the industry.

Officially opened in April last year, it's magic is located in Gil-dong, Gangdong-gu, and is a new-concept complex cultural space where anyone can visit to experience the brand and enjoy cooking classes or the culture the brand proposes.

The lead design designer explained, “it's magic was not designed as a mere showroom that simply displays products; instead, appropriately for SK Magic's brand products, which focus on kitchen and household appliances essential to our daily lives, we placed products naturally along the customer's flow of movement so that consumers experience the products unconsciously.”

Yoo Han-kyung, CEO of DESIGNDANAHAM, said, “it's magic was a project whose design began by delving into the essence of the brand,” adding, “Going forward, we will continue to provide integrated spatial solutions by incorporating the values the brand pursues into diverse forms of architecture, interior design, and landscaping.”

Meanwhile, DESIGNDANAHAM started out as an interior design company and now provides all the services a space requires—from a space's master plan through planning, design and construction, landscaping, and operational consulting. Its main spaces range from large bakery cafés to complex malls, offices, and hospitals. In addition to space branding and interior design for companies such as SK and CJ CGV, it has recently carried out large-scale projects such as a large complex mall in Dongtan and a complex mall in the Osiria Tourism Complex in Busan.