One of Korea’s ‘Top 50’ Brands
Selected for 8 Consecutive Years Since 2015
Coway (co-CEOs Lee Hae-sun and Suh Jang-won), a best life solution company, has been selected as a ‘Best Korea Brands 2022’ by Interbrand, the world’s largest global brand consulting firm, ranking among the top 50 brands representing Korea for the eighth consecutive year.
Interbrand is a globally recognized brand consulting group that conducts value assessments of major brands worldwide every year to select the top 100 global brands. Since 2013, it has also been selecting the top 50 domestic companies by brand value and announcing them as the ‘Best Korea Brands.’
In this year’s Best Korea Brands, Coway demonstrated its strong brand power by ranking 24th overall, rising three places from the previous year. In particular, Coway’s brand value reached 1.1896 trillion won, up 5.6% from the previous year, continuing its steady growth.
Coway won a strong response by unveiling the ICON water purifier, which targets consumers’ high interest in interiors and their diverse tastes. The ICON water purifier drove continued strong sales, meeting all customer needs with its compact 18-cm-wide size, seven color options, and advanced features.
Coway was also highly rated for strengthening its brand stature through the premium ‘Noble’ collection, which combines sophisticated design with innovative technology. Led by the Noble air purifier, the company has expanded its premium lineup to include water purifiers, induction cooktops, and dehumidifiers.
Shim Byung-hee, head of Coway’s marketing division, said, “Paying close attention to the overall user experience that customers value during product development—such as design, hygiene, and innovative functions—is considered a key factor in Coway maintaining its high brand competitiveness,” adding, “We will continue to provide products and services that customers can trust and solidify our position as a leading brand in environmental appliances.”