58 awards in total, including 2 Gold Awards
Home AI companion robot 'Ballie'
Samsung Electronics has garnered a total of 58 awards, including two Gold Awards, at 'iF Design Award 2025,' the international design competition held in Germany.
Samsung Electronics won Gold Awards for its home AI companion robot 'Ballie' and 'BOJAGI,' the package design for its compact portable projector. Including these, the company received awards in 58 categories: 36 in the Product category, 8 in the UX/UI category, 9 in the Concept category, 4 in the Communication category, and 1 in the Service Design category.
The Gold Award-winning 'Ballie' is a 'home AI companion' robot that leverages artificial intelligence (AI) to learn a user's lifestyle patterns and perform various functions such as schedule management and appliance control. As the world's first mobile robot projector equipped with two projectors—freely supporting both close-range and long-range projection—it is scheduled to launch in Korea in the first half of this year.
The other Gold Award winner, 'BOJAGI,' is an advanced concept package for a compact portable projector. Inspired by the bojagi, a traditional Korean wrapping cloth, it achieves a distinctive design using leftover fabric scraps. In particular, it is designed to sustainably wrap and reuse products of various shapes without being constrained by form.
Beyond the Gold Awards, Samsung Electronics also produced award-winning designs across a range of products. Winners included: △the 'Bespoke AI Combo,' an all-in-one washer-dryer that handles everything from washing to drying in one step without moving the laundry; △the 'Galaxy Ring,' an ultra-compact wearable that supports AI features for easy health management; and △the 'Neo QLED 8K (QN900D),' which maximizes immersion with an 'Infinite Air Design' that makes the screen appear to float in mid-air.
Roh Tae-moon, President and Head of Samsung Electronics' Design Management Center, said, "Samsung Electronics strives to move customers through innovative, AI-based usability and design," adding, "We will provide designs that harmonize with customers' changing lifestyles and contribute to our society."