Expanding online newsletter publication, to cover comprehensive chemical company information

Developing various solutions, including a new mobile app, for two-way communication

Samhwa Paints & Chemicals Co., Ltd. is strengthening its B2B marketing solutions by publishing a new newsletter as part of its customer-friendly and online marketing efforts. The aim is to enhance customer convenience and improve the quality of its services.

Whereas Samhwa Paints' existing B2B marketing relied mainly on face-to-face methods, such as providing catalogs and product samples to dealerships and business partners, the company now intends to strengthen marketing that leverages both online and offline channels.

First, the newsletter—previously published offline—is being expanded to an online format. The offline newsletter is a collection of content featuring product introductions, construction case studies, color solutions, and more, all built on the know-how and technical expertise that Samhwa Paints has accumulated over decades.

Samhwa Paints plans to expand the newsletter online, publishing it once a month going forward, and will add not only paint-related information but also comprehensive information about the chemical company. The online newsletter can be viewed on the official Samhwa Paints website and can be subscribed to through the KakaoTalk channel 'Samhwa Paints Newsletter.'

To move beyond one-way communication and strengthen two-way communication, Samhwa Paints is developing a variety of content, including introductions to construction sites, construction know-how, and Q&A. In particular, the company plans to develop a new mobile app to provide paint solutions that anyone can easily access with peace of mind.

A Samhwa Paints official said, "B2B marketing is a key task for Samhwa Paints, which is approaching its 80th anniversary, as it seeks to move one step closer to consumers," adding, "We will secure a media value chain on top of our paint technology to lead the B2B marketing market." He continued, "Aiming to become a top-tier company in the paint industry, we will continue to communicate with consumers and create better, more reassuring spaces."

▲ The online newsletter posted on the official Samhwa Paints & Chemicals website