XR media art company Kurz
Interactive media art work
Kurz, an XR media art company, won the Grand Prize in the communication category of the ASIA DESIGN PRIZE 2022.
A total of 1,830 designs from 29 countries around the world were submitted to the Asia Design Prize 2022. A panel of 34 judges from eight countries, including world-renowned designer Karim Rashid, evaluated the entries through a fair system.
Kurz's award-winning work is ‘LOVE EARTH, SWITCH OFF,’ which was presented at Starfield Hanam in October 2021.
This interactive media art work expresses the regeneration of nature through the participation of viewers on a 22-meter-high U-shaped LED screen. It was produced after being selected for the Gyeonggi Content Agency's public cultural technology content production support program. Buoyed by the enthusiastic response on site, the work was also exhibited twice in Times Square, New York, in December 2021.
Jin Sil, CEO of Kurz, said, “Kurz's goal is to deliver moments of inspiration through media art at the intersection of technology and art,” adding, “We plan to continue presenting media art works that fuse art and technology as expressed through Kurz's vision in a variety of forms going forward, so please look forward to them.”
Kurz is a media art group made up of artists, planners, and developers, as well as a company specializing in XR content production. After being designated a prospective social enterprise by the Ministry of Culture, Sports and Tourism in 2020, it has continued various activities to connect the public with art as a social venture.