Enex Co., Ltd. (CEO Park Jin-gyu) announced that it has selected actress Oh Yoon-ah as its advertising model and will roll out a range of marketing activities.
Oh Yoon-ah won widespread affection for her trustworthy and approachable performance in the recently concluded weekend drama “Once Again,” and has lately been active across various broadcasting fields, including film, drama, and variety shows.
Based on the core message, “The value of Korea’s kitchens—Enex carries on the legacy of Oripyo,” the campaign expresses in a newtro sensibility the value of Enex, which has striven to advance kitchen culture for 50 years.
The new advertising campaign featuring Oh Yoon-ah will air from November 1 across a variety of media, including TV, YouTube, and public transportation.
An Enex official said, “We expect strong synergy, as Oh Yoon-ah’s trustworthy image aligns with the corporate values of Enex, which has consistently worked to move its customers.”
Meanwhile, Enex began in 1971 as “Seoil Industrial Company” and was the first in Korea to introduce the standing kitchen, leading the development of Korea’s kitchen culture. It was the first in the country to manufacture sink bowls, spearheading the popularization of standing kitchens, and it was the first in the industry to unveil “Kitchen Palette,” a made-to-order kitchen for consumers, taking kitchen furniture to the next level.