Power tool and hand tool specialist brand Stanley holds a contactless event
Work tools provided in advance, plus live online instruction
‘STANLEY,’ the power tool and hand tool specialist brand of Stanley Black & Decker Korea (CEO Hong Seong-wan), the world’s largest tool company, held an online class to create points of contact with consumers that had been closed off due to COVID-19.
Despite the impact of COVID-19, Stanley recruited participants for its online class on February 6 to expand its points of contact with customers, and held the class in a contactless format with a total of 15 people selected through a random drawing. The class was an event not only for customers with a strong interest in DIY but also for those who wanted to experience Stanley products firsthand.
The 15 selected participants were provided with a loan of a 10.8V impact driver and a 10.8V drill driver, as well as woodworking materials including wood for a storage cabinet, screws, and wood glue. Having received all the work tools needed for the training, participants took part in the event through live online instruction. In addition, Stanley invited Yoo Pil-sang, a director of the Korea DIY Furniture Workshop Association, as the instructor so that customers could understand wood and build a storage box. Based on foundational training ranging from understanding wood to how to use a cordless drill and how to use nails, participants carried out the roughly three-hour class, which included attaching hinges, assembling handles, and painting.
One participant in the online class said, “I thought a woodworking class in a contactless format would be difficult in itself, but thanks to the detailed explanations and the check-ins along the way, I feel I spent a meaningful time,” adding, “Going forward, I think people in provincial areas will also be able to enjoy contactless woodworking experiences without any burden, and I expect this can create a new paradigm for online woodworking experiences.”
Hong Seong-wan, CEO of Stanley Black & Decker Korea, said, “We planned the online class to create a channel of communication for consumers who find it hard to visit an experience center or to try products in person due to COVID-19,” adding, “We are grateful to the many customers who took such great interest in Stanley’s online class at a time when it is difficult to go out, and we will continue to develop ways to increase contactless experiences and expand our points of contact with customers.”