Strengthening Consumer Touchpoints in Busan and the Yeongnam Region, Showcasing Best-Sellers and New Products
Operating an Experience-Based Booth with a Variety of On-Site Events Throughout the Exhibition
Eagon Maru, the high-quality, eco-friendly flooring brand of Eagon Industrial, took part in ‘Busan Korea Build,’ held at BEXCO in Busan from September 14 to 17.
Ahead of the fall interior remodeling peak season, Eagon Maru welcomed visitors at Busan Korea Build by introducing a wide range of products, from its best-selling items to new products making their debut at the exhibition. In particular, Busan, where the exhibition was held, has seen growing demand for premium building materials as the redevelopment of high-end residential complexes has become increasingly active, centered on aging areas such as Dalmaji Hill in Haeundae-gu and Busan Citizens Park. Eagon Maru expects that this Busan Korea Build will serve as a sales channel to expand its consumer touchpoints in the Busan and Yeongnam regions.
The exhibition space was operated as an experience-based display booth so that visitors could experience Eagon Maru’s differentiated quality firsthand. In the exhibition booth, Eagon Maru introduced premium flooring including six representative products ranging from solid wood to laminate flooring—Largo Sole 190 T1, Foresta G, Sera Flex 190, Sera Flex Square 395, Sera Flex 143, and Sera Basic—along with five varieties of Matie natural wood flooring, Eagon Maru’s signature product installed at Incheon Airport, and the new European solid wood flooring. In addition to the displays, a variety of samples were provided so that visitors could examine the texture and patterns of the flooring surfaces in detail. Beyond existing products, one new laminate flooring product and two Living Wall products scheduled to be launched in the second half of the year could also be seen at this exhibition.
In addition, an on-site consultation booth was operated where visitors could receive detailed guidance on product features and installation, providing non-stop service ranging from product experience to quotation inquiries and installation consultation.
An Eagon Maru official said, “This Busan Korea Build is the first exhibition in which Eagon Maru participates on its own, and we plan to expand our touchpoints by introducing Eagon Maru’s diverse products—from premium solid wood flooring to an entry line offering reasonable prices and trendy designs—to consumers in the Busan and Yeongnam regions.”
▲ A view of the Eagon Maru booth