Kumho Petrochemical's Hugreen, the windows and doors Shin Min-a fell in love with
Windows and doors are hard to choose — Hugreen offers the answer
Kumho Petrochemical (CEO Baek Jong-hoon) announced that its Hugreen brand is airing a new TV commercial this year.
Having established itself as a leading premium windows and doors brand, Hugreen has carried out its advertising campaigns together with model Shin Min-a over the past two years, and this year it again plans to actively promote itself as the “Shin Min-a windows and doors.”
In the commercial, Hugreen, together with Shin Min-a, presents consumers with the criteria for choosing windows and doors. It captures the process in which Shin Min-a, from the consumer's perspective, carefully weighs Hugreen's distinctive product quality, convenience and even design, and after much deliberation concludes, “I'll go with Hugreen for my windows and doors!”
In general, since windows and doors are directly tied to quality of life through insulation, soundproofing and ventilation, it is important for consumers to carefully examine for themselves whether a product is right for them. However, because it is difficult for consumers to make this judgment, in most cases they either take the recommendation of an interior company or choose a highly recognized brand. Accordingly, with this commercial, Hugreen portrays the concerns of windows and doors consumers and delivers the message that Hugreen will be the answer to those concerns.
The commercial has also drawn praise for expressing the product with an even more polished and refined feel, as the elegant image of Shin Min-a chooses Hugreen windows and doors. According to accounts from the shoot, Shin Min-a threw herself into filming with such passion that it was as if she had fallen in love with the sophisticated design of Hugreen windows and doors.
Meanwhile, as Kumho Petrochemical's Hugreen fully launches its retail windows and doors business this year, it plans to further expand its consumer touchpoints through self-estimate and online showroom services. With the online “self-estimate and installation consultation service,” customers on the Hugreen website enter the dimensions they have measured themselves for each location, such as the living room, bedroom or kitchen, and select the type of windows and doors they need, whereupon a detailed estimate for windows and doors installation is provided.
In addition, through the installation consultation request service, customers can select the windows and doors they want and then enter their housing type, installation environment and construction schedule to consult non-face-to-face with a professional installation consultant. After the consultation, on-site measurement and installation can also be carried out as needed.