Participates in IFA 2022, Showcasing a Total of 22 Innovative Products

Best life solution company Coway (Co-CEOs Lee Hae-sun and Suh Jang-won) participated in 'IFA 2022,' held in Berlin, Germany.

IFA is Europe's largest home appliance exhibition and is regarded as one of the world's three major home appliance and information technology (IT) exhibitions, alongside CES in Las Vegas, USA, and MWC in Barcelona, Spain.

At 'IFA 2022,' Coway showcased a total of 22 innovative products, including 14 air purifiers and 8 water purifiers, among them the ICON water purifier series and Noble Collection recently launched in Korea.

The product Coway is primarily presenting to visitors and buyers is the Airmega air purifier. As indoor air quality management has recently emerged as a global concern, a growing number of consumers are looking for air purifiers equipped with a variety of filter systems.

Through 'IFA 2022,' Coway is unveiling for the first time the 'Airmega 250' and 'Airmega 250H' air purifiers, which will target the European market. The Airmega 250 air purifier features outstanding ease of use with a smart purification function that automatically adjusts fan speed according to the home environment and air pollution levels, as well as an intuitive display. It has been recognized for its excellent design, winning consecutive awards at international design competitions such as the Red Dot and IDEA. It is scheduled to launch in the European market in the second half of this year.

Coway also presented the 'Airmega Mighty air purifier,' an overseas-exclusive product that is gaining great popularity abroad. Despite its small size, the Mighty air purifier boasts excellent purification performance and has been selected as the best air purifier for eight consecutive years by Wirecutter, the consumer report of The New York Times (NYT). In addition, this product has obtained allergy safety certification from the European Centre for Allergy Research Foundation (ECARF), gaining popularity in the European air purifier market.

Lee Ji-hoon, head of Coway's Product Strategy Division, said, "At IFA 2022, we aim to introduce Coway's air purifiers and filter technology and gain recognition for our world-class air purifier technology," adding, "Beyond Southeast Asia and the Americas, we will present innovative air purifiers in the European market as well, and we will do our best to captivate European consumers and grow into a global company."