Lotte Department Store Jamsil Branch

Offering Customized Home Styling

Coway announced that it is operating the ‘Coway Gallery Pop-up Store’ on the 9th floor of the Lotte Department Store Jamsil branch in Songpa-gu, Seoul.

At the Coway Gallery Lotte Jamsil pop-up store, products from BEREX, the sleep and healing care brand, are arranged as they would appear in an actual living space. Through experience zones set up as a bedroom and a living room, the store intuitively shows how the products harmonize with everyday spaces.

The booth applies a concept that feels like a page from an interior magazine brought to life as a real space. Composed of theme zones reflecting the products’ signature colors such as terracotta pink and hazy blue, it lets visitors see at a glance the home styling that suits their own taste. Visitors can try out Coway’s various innovative products firsthand. The products on display include the smart mattress, reclining massage set, Pebble Chair 2, and Triple Chair from the sleep and healing care brand BEREX, as well as the Icon Water Purifier 3, Icon Ice Water Purifier Mini, and Noble Air Purifier 2. To celebrate the opening, an event for visiting customers is also being held. BEREX goods will be given to the first 500 customers who try out BEREX products in the store. In addition, customers who visit the store after making an advance reservation through the official website, Coway.com, will receive a Starbucks e-gift coupon.

Coway is strengthening the competitiveness of its offline channels by intensively targeting key commercial districts with high demand for premium home appliances. It also plans to roll out a series of pop-up stores with diverse concepts to expand points of contact with its core customer base and maximize brand value.

A Coway official said, “This pop-up store focused on visually demonstrating the harmony that the products create when placed in customers’ actual everyday spaces,” adding, “We will continue to expand a wide range of offline touchpoints where people can experience Coway’s distinctive appeal firsthand.”

▲ Interior view of the Coway Gallery Pop-up Store