Samsung Electronics at World IT Show 2022
Four themed spaces on display
At ‘World IT Show 2022,’ held for three days from April 20 at COEX in Samseong-dong, Seoul, Samsung Electronics unveiled ‘Team Samsung Life,’ which delivers a differentiated everyday experience based on connectivity between devices.
At the Samsung Electronics exhibition booth, visitors could experience the convenient and enriched daily life created by a range of mobile and IT devices, TVs, and Bespoke home appliances, including the △Galaxy S22 series △Galaxy Z Fold3 and Flip3 △Galaxy Tab S8 △Galaxy Book2 Pro △Neo QLED 8K △Lifestyle TVs △Bespoke Refrigerator Infinite Line △Bespoke Grande AI △Bespoke Jet Bot AI.
In particular, based on stories from 5,325 consumers about the diverse connectivity they wanted among Samsung products, the company created four themed spaces (Playground, Office, Study Room, and Home) to present the Team Samsung Life made possible by the seamless connection of Samsung Electronics products.
In the ‘Home’ themed space, built around the story of a busy dual-income newlywed couple, the Bespoke Cooktop was linked with the Galaxy S22 to automatically send a cooking course, demonstrating quick and easy cooking. In the AI laundry room, visitors could experience an even more convenient daily life in which, when detergent runs low in the Bespoke Grande AI, it can be reordered right away by linking with the Galaxy S22.
The ‘Playground,’ inspired by a couple’s wish to turn a quiet evening date walk into a special experience, was completed as a distinctive space. In the premium living room space, which grew out of the story of a father who is a tech enthusiast wanting to also look after his health, a Neo QLED 8K equipped with an IoT (Internet of Things) hub allowed various home appliances to be controlled conveniently. In addition, a variety of experience spaces were provided, including a ‘Cinema Multi Room’ configured with The Premiere and The Frame for art enthusiasts who want to relax and find inspiration.