Kiturami Boiler
A Full-Scale Push into the Winter Heating Market
Kiturami Co., Ltd. (CEO Kim Hak-soo) has unveiled a new CF campaign for its boiler brand, featuring actor Ji Jin-hee under the theme of 'Trust in Quality.'
The newly launched advertisement captures on screen the quality and safety philosophy that Kiturami Boiler has steadfastly upheld over many years, ensuring that consumers can use its products with peace of mind, free from various concerns and worries such as natural disasters, safety accidents, environmental pollution, and heating costs.
The advertisement opens with actor Ji Jin-hee's line, 'Kiturami will protect you,' and continues with Kiturami Boiler's promise to protect customers from earthquakes, gas leaks, environmental pollution, and worries about gas bills. It closes with the line 'We will uphold your trust in quality,' expressing confidence in and reliability of the boiler technology that has led the industry for the past 50 years.
Since the mid-to-late 1990s, when public awareness of earthquake preparedness was still limited, Kiturami has been the only company in the boiler industry to apply a dual safety system, consisting of an earthquake sensor and a gas-leak detector, to its gas boilers. Recently, four popular gas boiler models equipped with this dual safety system—△ Upside-Down NEW Condensing L10 and △ Upside-Down ECO Condensing L11—became the first in the boiler industry to obtain the Ministry of the Interior and Safety's 'Disaster Safety Product Certification,' earning official recognition for their quality and technological excellence. In addition, by combining 'eco-friendly condensing boilers + low-NOx standard boilers,' the company has built a 100% eco-friendly boiler product lineup and production system, leading the way in supplying high-quality, eco-friendly boilers with proven energy efficiency and fine-dust reduction capabilities.
A Kiturami Boiler official said, 'From early on, Kiturami has devoted itself to building safety technologies that protect customers' lives and property, just as much as to improving the core performance of household boilers such as heating and hot water,' adding, 'Through this new advertisement, we will convey to our customers, with even greater sincerity, the principles and quality philosophy we have upheld as a national boiler brand for half a century.'