Expanded display of premium products including Khanstone and Rehau windows and doors
Basement and first floor refreshed around new products to broaden consumer touchpoints
Hyundai L&C has renovated the first floor and first basement level of ‘Gallery Q’, its directly operated showroom located in Nonhyeon-dong, Gangnam-gu, Seoul, and has reopened to welcome customers.
The renovated showroom features new display spaces for premium product lines such as the engineered stone ‘Khanstone’ and ‘Rehau’ windows and doors. Previously, the showroom’s second floor was organized as a total-interior space and the third floor as a windows-and-doors space. Hyundai L&C has now refreshed the remaining first floor and first basement level around premium products such as Khanstone and Rehau as well as new products such as Bodaqwall.
On the first floor, the main walls of the previously displayed ‘Arritale Cucine’ premium imported kitchen furniture were used to newly add and display Khanstone engineered stone new products such as the ‘Canal Series’ and ‘Luna Series’, and the countertop of the displayed kitchen furniture was replaced with ‘Ice Canal’, one of the ‘Canal Series’ products. The display centers on patterns that create a refined atmosphere by harmonizing free-flowing veins with white and gray tones, which is expected to draw the attention of consumers seeking a sophisticated interior.
The basement offers a premium windows-and-doors corner featuring Rehau high-insulation windows and system double-glazed windows, along with a ‘Stepped Glass zone’ displaying the ‘Rehau 90 TT’ designed with a stepped glass method and the ‘VIEW Ⅱ’ interior door. Visitors can also see the flagship products of ‘Bodaqwall’, the interior wall covering newly launched this year, as well as flooring products such as SPC and LLT.
A Hyundai L&C official said, “We carried out this renovation to broaden consumer touchpoints for our flagship engineered stone Khanstone and premium Rehau windows and doors by expanding their display, and to raise awareness of new products such as Bodaqwall.” 02-508-4485