Improved Livart Mall site access and adoption of new technologies such as VR
New customer-participation content including the 'Livart Community' also launched
Hyundai Livart has renewed its 'Livart Mall (http:// hyundailivart.co.kr)' to strengthen its online business, applying cutting-edge IT technologies such as VR (virtual reality) to enhance shopping convenience while also newly introducing customer-participation content. Along with this, the company unveiled for the first time a 'membership tier system' for its online mall customers.
The newly launched 'Livart Mall' is characterized by enhanced shopping convenience compared to the previous mall and the addition of customer-participation content. First, to improve customers' shopping convenience, the new Livart Mall has been equipped with the latest servers, search engine, and security system. The company explained that the average site access speed is more than 60% faster than before.
In addition, the site now features cutting-edge product demonstration and purchasing functions, such as a 'VR Showroom' where customers can experience offline stores in VR and even make purchases. Customers can also sign up or log in using portal and SNS accounts such as Naver and Kakao, and can pay through simple payment systems such as Kakao Pay and Samsung Pay. On top of this, a separate mobile 'Livart Mall' app is being introduced.
The range of products on sale is also being expanded. While the previous Livart Mall sold only household furniture products such as Livart Online (an online-exclusive furniture brand), Livart Kitchen (kitchen furniture), and Livart Kids (children's furniture), the new Livart Mall will also sell 'Livart Office and Haum (SOHO-type office furniture)' products.
The new Livart Mall also introduces customer-participation content, the most notable being the 'Livart Community.' The Livart Community is a communication space that gathers online customers' various reviews of home-furnishing products and styling know-how. It consists of sections such as 'Online Housewarming,' where anyone can showcase their home regardless of whether they have purchased Livart products; 'Master's Housewarming,' where visitors can view the interior design skills of interior experts and influencers; and 'Know-How,' which introduces customers' own interior design tips.
To grow the 'Livart Community' into a specialized online community for home furnishing, the company plans to provide participating customers with various benefits such as Hyundai Department Store Group integrated membership points (H.point) and new products.
Along with this, the company also operates a lifestyle web magazine called 'Hinge' within Livart Mall. It plans to provide daily a wide range of information and content helpful to customers' lifestyles, including diverse information across home furnishing, artist interviews, and popular places.
In line with the Livart Mall renewal, Hyundai Livart is introducing and operating a 'membership tier system' for its online customers. Purchase amounts, purchase frequency, and level of participation in the Livart Community at Livart Mall are scored, and the system operates in three tiers—'Flower–Tree–Forest'—with each tier earning 0.1% to 0.5% of the purchase amount in reward points. Special discount coupons and free consulting services are also provided.
An official at Hyundai Livart said, "To capture the explosively growing online furniture market, we have made bold investments in core capabilities, such as enhancing the competitiveness of our online mall service and expanding our logistics infrastructure," adding, "Based on our differentiated product competitiveness, we plan to grow the scale of our online business by more than 20% every year."
Meanwhile, to mark the Livart Mall renewal, Hyundai Livart will roll out various events sequentially throughout December for new members, including the '1,000-Won Deal' (limited to 4,000 people), which allows customers to purchase home-furnishing products for 1,000 won; the '1 Billion Won Coupon Support,' offering discount coupons of up to 300,000 won per person; and the 'One-Day Special,' where Livart's flagship products can be purchased at special prices for the one month of December.