An experiential Brand Day shared with influencers and customers
A design that captures the beauty of nature, with excellent walkability and eco-friendliness
'Homecc,' the interior specialty brand of KCC Glass, held a Brand Day event introducing its high-end wellness flooring 'FORESTONE' at the Homecc Suwon store on November 22.
The event was attended by some 30 people, including influencers in the interior, lifestyle, and companion animal fields as well as general customers, and featured a variety of programs that allowed participants to experience firsthand the standout features of FORESTONE—a nature-inspired design combined with excellent walkability and eco-friendliness.
In particular, a yoga performance led by Park So-ri, a renowned yoga instructor and former member of Baby V.O.X Re.V, together with five yoga influencers, was held on FORESTONE instead of yoga mats, drawing attendees' attention to the product's excellent shock-absorption and anti-slip performance. In addition, trainer Cho Jae-ho, who runs the YouTube channel 'Gaerang-hae TV,' and his three dogs demonstrated various activities on FORESTONE, effectively conveying to attendees the strengths of the product as a pet-friendly flooring that has received 'Pet Safety (PS) Certification.' A product introduction session with a quiz was also held to explore the functions and advantages of FORESTONE.
FORESTONE is a premium PVC flooring developed by consolidating the flooring manufacturing technology KCC Glass has accumulated over approximately 30 years. It is characterized by a design that realistically reproduces the natural colors and textures of solid wood and stone, as well as wide-format designs such as 900×900 mm and 600×1200 mm that were rarely seen in conventional PVC flooring.
In addition, KCC Glass's proprietary 'Dual' method harmoniously combines the contrasting properties of firmness and softness, delivering strong surface durability while enhancing walkability and the mitigation of everyday noise and impact. Furthermore, it is the only domestic flooring product to apply an eco-friendly bio surface coating layer containing raw materials certified by the U.S. Department of Agriculture (USDA), and it is produced using an eco-friendly method that removes harmful substances such as formaldehyde during manufacturing. As a result, it has obtained eco-friendly certifications including the Environmental Label certification from the Ministry of Climate, Energy and Environment and the recommended-product mark from the Korea Atopy Association.