Window Introductions and Installation Consultation Applications
Introducing the ‘Automatic Ventilation Window Pro’ and More
Kumho Petrochemical announced that its building-materials brand Hue Green unveiled its Hue Green window products on March 22 through ‘Shappy Live,’ a live-commerce program that can be viewed on GS Shop’s mobile app.
Kumho Petrochemical’s Hue Green recently rolled out a new advertising campaign starring actress Shin Min-a, built around the slogan ‘A Window Tailored to Me, a Work of Art.’ To mark the occasion, the company planned this live broadcast to introduce Hue Green windows—suited to a wide range of living environments—to as many consumers as possible.
The live broadcast, held on GS Shop’s ‘Shappy Live,’ took place at the Hue Green showroom in Gangdong, Seoul, where a window specialist delivered vivid, firsthand product information. The broadcast introduced a variety of Hue Green window products, such as the ‘Glass Railing Window’ and the ‘Slim Design Window,’ keeping pace with living environments that are growing ever more diverse according to consumer tastes. In particular, the program focused on the ‘Automatic Ventilation Window Pro,’ which helps prepare for the fine dust and yellow dust that become more frequent in spring.
The ‘Automatic Ventilation Window Pro’ is equipped with an AI smart sensor that comprehensively analyzes indoor air, enabling not only automatic ventilation but also customized ventilation for each space. In addition, its high-performance triple-filter system blocks the influx of external pollutants such as ultrafine dust, bacteria, and viruses to create a clean indoor environment, making it a recommended window for the spring season.
Heo Kwon-wook, head of Kumho Petrochemical’s Building Materials Business Division, said, “We held this live broadcast to help more consumers choose windows that suit where they live, match their tastes, and fit their lifestyle well,” adding, “Going forward, we will continue to strengthen customer benefits through a variety of promotions and expand our points of contact with consumers.”