Third Consecutive Year at Web Award Korea
Continuously Strengthening B2C Services
Kumho Petrochemical (CEO Baek Jong-hoon) Hugreen has won the Grand Prize in the chemical category at ‘Web Award Korea’ for the third consecutive year.
‘Web Award Korea’ is Korea’s most prestigious web award, in which an expert judging panel of 3,800 members selects and honors innovative and outstanding websites. Each year it announces its winners after evaluating 18 criteria across six categories, including visual design, UI design, technology, content, service, and marketing.
At this year’s awards ceremony, the Kumho Petrochemical Hugreen homepage (www.hugreen.kr) was recognized for its achievements in actively developing customer-convenience content, having built not only construction consultation and self-estimate services but also a digital showroom. In addition, the site unified its main color into a gray tone to emphasize a simple yet sophisticated image.
Meanwhile, the Hugreen digital showroom applies 3D 360-degree VR (Virtual Reality) technology to provide a service that allows visitors to browse Hugreen’s flagship products, such as the Automatic Ventilation Window Pro. Without constraints of time or place, customers can easily check and experience detailed information by clicking on each product installed throughout the various spaces of the showroom, one by one.
The ‘Automatic Ventilation Window Pro’ features a ventilation device installed at the top of the window, allowing indoor air to be kept clean without opening the window while monitoring the air quality inside the home. In particular, the product installed above the window is now thinner than before, so it does not block the outside view and instead enhances a sense of visual openness, maximizing the interior design effect.
Heo Kwon-wook, head of Kumho Petrochemical’s Building Materials Business Division, said, “Winning at the ‘Web Award Korea’ for three consecutive years with our Hugreen homepage is recognition of its innovation and excellence,” adding, “Going forward, we plan to continuously develop differentiated services for customer convenience and to communicate with our customers through various channels, including the homepage.”