Kumho Petrochemical earns high marks for consumer convenience, including customized window recommendations
Optimized for user experience with a digital showroom, cyber exhibition hall and more
Hugreen, Kumho Petrochemical's building-materials brand, won the top prize in the chemical category at 'Web Award Korea 2023' for the fourth consecutive year.
Now in its 20th year, 'Web Award Korea' is Korea's most prestigious web evaluation and awards ceremony, in which a panel of 4,000 internet experts, organized under the auspices of the Korea Internet Professional Association (KIPFA), selects and honors the most innovative and outstanding websites. Each year it announces the grand-prize websites and award winners by category based on results across 18 evaluation metrics in six areas, including visual design, UI design and content.
The Hugreen website was highly rated for developing services and content optimized for the user experience, with a focus on enhancing consumer convenience and efficiently delivering information about the brand and its products.
In particular, the site is distinguished by its enhanced consumer convenience, offering a variety of features such as a digital showroom and a cyber exhibition hall so that visiting consumers can conveniently explore the company's products. The digital showroom applies 3D 360˚ VR (Virtual Reality) technology, allowing users to experience an interior fitted with the flagship 'Automatic Ventilation Window Pro' and to explore the product's functions, while the cyber exhibition hall provides information on all Hugreen products, including windows, insulation and accessories.
The company has also introduced the 'My Custom Window' service, which analyzes diverse living environments to suggest customized windows. By analyzing a consumer's lifestyle, such as their living environment and daily patterns, it recommends customized windows, helping customers find the windows they want without a complicated consultation process. In addition, the site received favorable reviews for enhancing its aesthetic appeal with a refined design that uses the green tones of the Hugreen brand color.
Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Business Division, said, "The Hugreen website has strengthened convenience so that customers can access detailed product information, check quotes and receive construction consultations without visiting a dealership," adding, "We plan to continuously improve the website's features going forward in an effort to deliver an even more valuable brand experience."
Meanwhile, Hugreen is a compound of 'Humanism' and 'Green,' and is Kumho Petrochemical's eco-friendly building-materials brand that considers both people and the environment. Placing respect for people as its highest value, Hugreen strives to realize a beautiful and comfortable residential culture based on a brand philosophy of living in harmony with nature. More detailed information is available on Kumho Petrochemical's official Hugreen website (www.hugreen.kr).