Fifth Consecutive Award Win, Earning High Marks for Consumer-Tailored Services
'My Own Window·Masterpiece SYNC' and CG Videos Maximize User Convenience
Hugreen, the building-materials brand of Kumho Petrochemical, has won the Grand Prize in the Metals & Chemicals category at 'Web Award Korea 2024' for the fifth consecutive year.
Hosted by the Korea Internet Professional Association (KIPFA), 'Web Award Korea' is Korea's most prestigious web-evaluation awards ceremony, in which a panel of 4,000 internet experts selects and recognizes the most innovative and outstanding websites. Each year, winning entries are announced by corporate sector based on results across 18 evaluation metrics in six categories, including service excellence and UI design.
Hugreen was able to win the Grand Prize for five consecutive years, from 2020 through this year, because its services enhancing consumer convenience and its intuitive yet sophisticated design received high marks. By focusing on consumer-centered experience design and delivering a consistent user experience (UX) across its products and services, the brand is said to have further solidified the trust between itself and its customers.
In particular, launching consumer-tailored services alongside the renewal of its website earned high scores. The 'My Own Window·Masterpiece SYNC' service, introduced through the website renewal, maximizes consumer convenience: once a user selects their housing type and the space where windows are to be replaced, it recommends suitable Hugreen products, while simultaneously connecting them to self-estimates and installation consultations all at once, recommending Hugreen windows that fit the customer's lifestyle. Thanks to this improved consumer convenience, the number of users of the 'My Own Window·Masterpiece SYNC' service is growing at a very steep rate compared with the previous 'My Own Custom Windows' service.
In addition, CG videos were substantially added so that consumers can easily understand the functions and features of the windows, and beyond providing information, the differentiated video content enhanced visual impact and expanded opportunities for a positive brand experience. On top of this, the sophisticated animation effects captured consumers' interest, and the interactive experience it provided also drew praise.
Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Business Division, said, "We achieved the remarkable feat of winning the Web Award Korea Grand Prize for five consecutive years, receiving high praise for our website's design and its content that strengthens consumer convenience," adding, "Going forward, we will continue to improve and develop the website and strive to deliver a user-centered experience."
Meanwhile, Hugreen—a portmanteau of 'Humanism' and 'Green'—is Kumho Petrochemical's eco-friendly building-materials brand that considers both people and the environment. Placing respect for humanity as its highest value and based on a brand philosophy of living together in harmony with nature, Hugreen strives to realize a beautiful and comfortable residential culture. More detailed information on this can be found on the official Kumho Petrochemical Hugreen website (www.hugreen.kr).