Fifth consecutive win, earning high marks for consumer-tailored services
'My Own Window Masterpiece SYNC' and CG videos maximize user convenience
Hugreen, the building-materials brand of Kumho Petrochemical, has won the Grand Prize in the metals and chemicals category at 'Web Award Korea 2024' for the fifth consecutive year.
Hosted by the Korea Internet Professional Association (KIPFA), 'Web Award Korea' is Korea's most prestigious web evaluation awards, in which a judging panel of 4,000 internet professionals selects and honors the most innovative and outstanding websites. Each year it announces the winning entries by corporate sector based on results across 18 evaluation indicators in six areas, including service excellence and UI design.
Hugreen was able to win the Grand Prize for five consecutive years, from 2020 through this year, because its consumer-convenience-focused services and its intuitive yet sophisticated design earned high praise. By concentrating on consumer-centered experience design and delivering a consistent user experience (UX) across its products and services as a whole, the brand was recognized for further solidifying trust between the brand and its customers.
In particular, the launch of consumer-tailored services alongside the website renewal received high scores. The 'My Own Window Masterpiece SYNC' service, introduced with the website renewal, maximizes consumer convenience: once users select their housing type and the space where they want to replace their windows, it suggests suitable Hugreen products while also connecting them in one step to self-estimates and installation consultations, recommending Hugreen windows and doors that fit the customer's lifestyle. Thanks to this improved consumer convenience, the number of users of the 'My Own Window Masterpiece SYNC' service is growing at a much steeper rate compared with the previous 'My Own Custom Windows' service.
In addition, CG videos were significantly expanded so that consumers can easily understand the functions and features of the windows and doors, and beyond simply providing information, the differentiated video content strengthened visual impact and broadened opportunities for a positive brand experience. On top of this, sophisticated animation effects sparked consumer interest and delivered an interactive experience, which was also well received.
Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Business Division, said, "We earned high marks for our website design and our content that enhances consumer convenience, achieving the remarkable feat of winning the Grand Prize at Web Award Korea for five consecutive years," adding, "Going forward, we will continue to improve and develop our website and strive to deliver a user-centered experience."
Meanwhile, Hugreen is a compound of 'Humanism' and 'Green,' representing Kumho Petrochemical's eco-friendly building-materials brand that cares about people and the environment. Placing respect for humanity as its highest value and building on a brand philosophy of living together with nature, Hugreen is committed to realizing a beautiful and comfortable residential culture. More detailed information about this can be found on Kumho Petrochemical's official Hugreen website (www.hugreen.kr).