Kumho Petrochemical’s ‘Hu-Green’ Unveils New TV Commercial Introducing Premium Windows
Showcasing a Range of Premium Window Products That Each Become a Work of Art
Hu-Green, Kumho Petrochemical’s building-materials brand, has released a new TV commercial featuring actress Shin Min-a.
The newly unveiled Hu-Green TV commercial features actress Shin Min-a, chosen as the brand’s model for the fifth consecutive year, and carries the slogan ‘A Window, the Window Beyond It. A Work of Art.’ It is characterized by an emphasis on the premium image of Hu-Green window products, which go beyond the function of a window to become works of art in their own right.
In the new TV commercial, model Shin Min-a personally explains and introduces the features of Hu-Green’s various premium window products through narration.
First, Hu-Green’s flagship product, the ‘Auto Ventilation Window Pro,’ is a product that goes beyond a window to help keep the air clean. The commercial prominently highlights the product’s features: an AI-powered smart sensor that automatically analyzes indoor air and assists with ventilation even when the window is closed. In particular, it was produced to make the product’s function intuitively easy to understand, showing how the ultrafine dust concentration displayed on the ‘Auto Ventilation Window Pro’ screen drops once ventilation is complete.
Next, the ‘Soft Closing’ feature appears as a product that goes beyond a window to provide peace of mind. ‘Soft Closing’ is a handle with a function that reduces the speed as the window closes so that it shuts gently, supporting safe use; because it slows the window down as it closes, it can prevent window-frame rattling and finger-pinching. The commercial sought to express this feature by capturing Shin Min-a naturally slowing the window as she closes it.
Finally, the ‘Glass Railing Window’ is introduced as a product that goes beyond a window to become an objet d’art. Replacing conventional steel railings with glass railings, it delivers both safety and a flawless view. Through the scene of Shin Min-a taking in the wide-open vista in the commercial, viewers can most intuitively grasp the campaign’s slogan, ‘A Window, the Window Beyond It. A Work of Art.’
Meanwhile, Shin Min-a, selected as Hu-Green’s model for the fifth year running, appears in this TV commercial with a refined and sophisticated presence that harmonizes with Hu-Green’s premium image. In particular, through a smile that seems satisfied with the ventilation function of the ‘Auto Ventilation Window Pro’ and natural acting that personally demonstrates the ‘Soft Closing’ function, she effectively expresses the TV commercial’s concept of window products appearing as works of art.
Heo Kwon-wook, head of Kumho Petrochemical’s Building Materials Business Division, said, “Through this commercial, we plan to introduce Hu-Green’s window products, which combine meticulous, consumer-focused functions with sophisticated design to offer an even more premium experience,” adding, “Going forward, Hu-Green will lead the premium window market so that windows can become works of art that elevate the quality of our customers’ lives.”