Actress Shin Min-a vividly conveys reviews from real Hugreen users
Highlighting the strengths of flagship products such as the ‘Auto Ventilation Window Pro’ and the ‘Glass Railing Window’
Hugreen, the building-materials brand of Kumho Petrochemical, has unveiled a new advertisement featuring actress Shin Min-a.
Under the theme ‘Living with Hugreen: A Report,’ Hugreen’s newly released ad campaign features Shin Min-a—chosen as the brand’s model for the sixth consecutive year—introducing the stories of people who have used Hugreen firsthand. In particular, Shin Min-a vividly conveys cases in which a variety of contributors—an architect, a homemaker, a newlywed couple, and others—resolved everyday inconveniences through Hugreen, while her fresh, radiant presence further emphasizes the brand’s friendly image.
First, an architect living on a lower floor had concerns about ventilation, but said those worries were resolved thanks to Hugreen’s ‘Auto Ventilation Window Pro.’ Equipped with an AI smart sensor, the ‘Auto Ventilation Window Pro’ analyzes indoor air and automatically assists with ventilation when needed, even while the window is closed. As a lower-floor resident who finds it difficult to open windows, the architect recommended the ‘Auto Ventilation Window Pro.’
Next, a homemaker raising two children appeared, saying she used to constantly nag her kids out of fear that their hands would get caught when opening and closing the windows, but that her worries disappeared after switching to Hugreen windows. Hugreen windows incorporate ‘Easy Open’ and ‘Soft Closing’ features, which allow windows to be opened with a light touch and slow down as they close. The newlywed couple who appeared last spend a lot of time in the living room, so they moved to a home with a good view—but the thick window bars made the space feel stuffy. Ultimately, they chose Hugreen’s ‘Glass Railing Window,’ which replaces steel railings with glass to offer both safety and a great view, and said they recommend it because they can enjoy an open, refreshing outlook.
Heo Kwon-wook, head of Kumho Petrochemical’s Building Materials Business Division, said, “This advertisement vividly captures the reviews of consumers with diverse lifestyles who have used Hugreen firsthand, so I expect many people will relate to it,” adding, “We will continue to strive to solve customers’ everyday concerns and enhance the quality of their lives.” The Hugreen ad campaign video can be viewed on Hugreen’s official YouTube channel and is also being broadcast on TV.
Meanwhile, Hugreen is a portmanteau of ‘Humanism’ and ‘Green,’ representing Kumho Petrochemical’s building-materials brand that considers both people and the environment. Placing the utmost value on respect for humanity, Hugreen is committed to realizing a beautiful and comfortable residential culture based on a brand philosophy of living in harmony with nature. More detailed information can be found on Kumho Petrochemical’s official Hugreen website (www.hugreen.kr).