Growing demand for bathroom interiors; sold out two home-shopping broadcasts in a row
New products combining 'color-terior' and healthcare functions to be unveiled
Hympel (CEO Kim Jung-hwan), a company specializing in ventilation appliances, announced that first-half sales of its premium all-in-one bathroom ventilation appliance 'Hu:zente' rose 61% compared with the same period last year. The product also sold out completely in two recent broadcasts on Lotte Home Shopping.
Hympel attributes this to the growing interest in interior design since COVID-19, noting that as more consumers seek to turn their bathrooms into healing spaces, purchases of Hu:zente have increased. Simply replacing a bathroom ventilation fan can transform both the hygiene and the overall atmosphere of the bathroom.
Hu:zente, Hympel's flagship ventilation appliance, is an all-in-one product equipped with ventilation, warm-air, dehumidifying/drying, and air-shower functions. Popular as a bathroom healing appliance among consumers seeking a comfortable and safe bathroom, its sales have grown every year since launch. In particular, because Hu:zente can ventilate while simultaneously dehumidifying and drying, it is a perfect fit for consumers who want a comfortable bathroom during the humid monsoon season.
It is also popular as a product that solves the problems of inter-floor smoking and odors that travel up through bathroom vents. Hu:zente features a dual anti-backflow motorized damper that prevents outside air from flowing back in, and it is certified for constant airflow, expelling contaminated air outdoors at a steady volume.
As consumer interest in Hu:zente grows, Hympel is preparing to launch new products. This year, it will unveil a color-terior Hu:zente that can create a distinctive bathroom atmosphere, as well as a new Hu:zente that adds not only bathroom care but also healthcare functions.
A Hympel official said, "With the resurgence of COVID-19, we expect even more consumers to seek out Hu:zente, which can create a comfortable and healthy bathroom," adding, "We will do our best to accurately identify consumer needs and offer products that satisfy them with excellent quality and service."