BRITA, the German eco-friendly water purifier brand, is launching the ‘Cube On Water Purifier’—its first hot-and-cold water purifier since establishing its Korean subsidiary—in the domestic market, expanding its product lineup beyond its existing jug-type purifiers.
The ‘Cube On Water Purifier’ is a powered product that instantly dispenses water at the desired temperature at the touch of a button, with a total of five temperature settings ranging from room temperature up to 95℃ (room temperature, 45℃, 65℃, 85℃, and 95℃). With simple operation, users can immediately access not only purified water but also hot water, allowing quick use in a variety of everyday situations that call for water, such as making a cup of tea, preparing instant cup noodles, or making baby food. In addition, the new ‘Cube On Water Purifier’ works right away simply by plugging in the cord and filling the water tank with water—no separate drilling, installation, or plumbing connection required. Its compact size, roughly that of a sheet of A4 paper, enhances space efficiency in small kitchens, studio apartments, compact offices, and more. It also boasts a sophisticated, minimalist design that fits well in any space. Furthermore, the ‘Cube On Water Purifier’ enhances practicality by combining reliable water purification technology with smart features designed for convenience. It is equipped with a ▲child safety lock to help prevent accidents, and supports ▲automatic cleaning, ▲filter replacement alerts, and ▲empty water tank alerts. With a total purified water capacity of 4L and a weight of 3 ㎏, it offers a practical size and an intuitive interface. In addition, the Cube On Water Purifier features its own UVC sterilization function—which has completed a 99.999% E. coli removal performance test at Germany’s water resources research institute IWW—allowing users to hygienically enjoy drinking water at various temperatures.
Angelo Di Praia, CEO of BRITA Korea, said, “The Cube On Water Purifier is BRITA’s first temperature-customizable water purifier that lets you conveniently enjoy even hot water, a product that will take the existing water purifier experience to the next level,” adding, “We hope you will experience a convenient and smart drinking solution with the Cube On Water Purifier, which combines a minimalist design with BRITA’s technological expertise.”
Meanwhile, the ‘Cube On Water Purifier’ comes with the MAXTRA PRO Limescale Expert filter, providing four-stage filtration that effectively removes fine particles, chlorine, heavy metals, and more, while also removing limescale 50% more powerfully. 02-740-5900