Samsung Electronics has launched the ‘BESPOKE Cube Air Infinite Line,’ a premium air purifier with significantly enhanced artificial intelligence (AI) capabilities.
This marks the first time Samsung Electronics has included an air purifier in its BESPOKE Infinite Line premium home appliance lineup. This is seen as reflecting the company’s commitment to delivering a whole new level of clean-air experience by substantially reinforcing cutting-edge technologies such as AI along with high-end design. The new ‘BESPOKE Cube Air Infinite Line’ applies 4-way surround cleaning technology to draw in polluted air from all four sides in a 360-degree direction and evenly distribute the purified air throughout the entire space. When faster purification and air circulation are needed, the pop-up cleaning booster located on top of the product activates to send clean air that has passed through the filter to spots as far as up to 11m away. Using the SmartThings app, the rotation angle range of this booster can be set to provide tailored care for the spaces where you spend most of your time, and it is designed to be tucked away inside the unit when not in operation so it blends harmoniously with the surrounding environment.
In addition, the new product is equipped with an all-in-one S filter composed of an ultra-fine filter, an antibacterial dust-collecting filter, and an enhanced charcoal deodorizing filter, removing 99.999% of dust particles as small as 0.01㎛—smaller than the 2.5㎛ (micrometer) standard for ultra-fine dust—and removing up to 99% of odors, from everyday household smells to pet odors. Another key feature is its integrated, customized cleaning solution powered by AI technology. It includes ▲‘Customized Cleaning AI+,’ which compares and learns indoor and outdoor air quality and purifies the indoor air in advance when it predicts that air quality will deteriorate, and ▲‘AI Saving Mode,’ which automatically adjusts fan speed or stops the fan when indoor air quality improves, cutting energy use by up to 45%. In particular, ‘Customized Cleaning AI+’ has received the ‘AI+ Certification,’ which the Korean Standards Association certifies based on international standards.
Its design also embodies premium value, adding a refined touch while settling comfortably into any space wherever it is placed. Features include a ‘round square’ exterior with all four sides gently connected, as well as a mood light on the pop-up cleaning booster that offers a choice of three colors and brightness levels. The new ‘BESPOKE Cube Air Infinite Line’ is available in cleaning coverage areas (100㎡ and 33㎡) suited to spaces such as living rooms and bedrooms, with respective factory prices of 1,599,000 won and 799,000 won.
Meanwhile, Samsung Electronics’ new ‘BESPOKE Cube Air Infinite Line’ recently won an award in the product category of the German international design competition ‘iF Design Award 2024,’ earning recognition for its outstanding design. 02-2255-0114