Morning Glory announced that it is entering the furniture market with the launch of its office and home chairs, ‘M301’ and ‘M501’.
Since its founding in 1981, Morning Glory had focused on the stationery business before entering the sanitary products market in 2024, and it has now expanded its business into lifestyle products. The new ‘M301’ is a basic model that offers practicality and a reasonable price. It enhances comfort with a spine-hugging backrest and an ergonomic headrest, while its wide seat allows for a relatively free range of movement. In addition, it is fitted with smooth-rolling casters that further improve product quality. The new ‘M501’ features an added lumbar support that provides stable support for the neck and lower back, along with a tilting function that reclines up to 125 degrees and a high-density seat cushion, allowing it to be used flexibly even when changing posture. Both products come in three of Morning Glory’s signature stylish colors—beige, gray, and black—for an added interior-design effect.
A Morning Glory official said, “These new products are Morning Glory’s first furniture line, prepared with great ambition, and they maximize consumer satisfaction through enhanced quality and design,” adding, “We plan to continue introducing a diverse range of furniture products that reflect consumer needs.”
Meanwhile, with its entry into the furniture business, Morning Glory is accelerating its leap toward becoming a lifestyle brand that encompasses everyday living. Building on the brand trust it has accumulated over many years in the stationery field, the company plans to further strengthen its brand competitiveness by rounding out its lineup of products for study and work environments. 02-719-0400