LG Electronics has launched its next-generation premium shoe care solution, the 'LG Styler ShoeCase·ShoeCare.'
The 'LG Styler ShoeCase' is a new-concept shoe storage and display case that stores shoes at optimal humidity and lets you admire them like works of art. Soft lighting illuminates the interior, and the base rotates a full 360 degrees like a turntable. Launched alongside it, the 'LG Styler ShoeCare' is a premium shoe care appliance that provides tailored care not only for sneakers and dress shoes but also for functional footwear such as golf shoes and soccer cleats. The product is equipped with innovative technologies optimized for shoe care, including TrueSteam—a patented technology applied in the 'LG Styler' clothing care appliance—and a Geo Dry Filter that removes fine moisture and odors.
The new products are UP appliances. Even after purchase, new functions can be added as upgrades through the UP Appliances Center in the LG ThinQ app. LG Electronics plans to continuously provide new functions, such as adding lighting colors to the 'ShoeCase' and upgrading the 'ShoeCare' with new tailored courses. In addition, recycled plastic has been applied to the exterior of the new products, except for the transparent windows. This is part of the company's ESG (Environmental, Social, and Governance) management, which pursues the recycling of waste into resources and a circular economy.
The new products are available in four Objet Collection colors: ▲Essence White ▲Essence Graphite ▲Cream Rose ▲Cream Yellow. Based on shipping price, the ShoeCase is priced at 390,000 won and the ShoeCare at 1,490,000 won.
Baek Seung-tae, Executive Vice President and head of the Living Solution Business Division at LG Electronics' H&A Company, said, "With the LG Styler ShoeCase·ShoeCare, a next-generation premium shoe care solution, we will provide a customer experience on a different level—one that properly cares for, stores, and showcases shoes."
Meanwhile, LG Electronics has also prepared a variety of experiential marketing to commemorate the launch of these new products. Offline, it will operate an experience space at Lotte World Mall in Jamsil in partnership with 'KREAM,' a well-known resale platform, until May 7, and it will also run an event giving away NFT shoes through the gaming community 'Discord' until June. 1544-7777
