Ojin Yanghaeng, a company specializing in import and distribution, has launched eight new household products through its lifestyle brand 'O'Select,' making a full-scale entry into the household goods market.
'O'Select' is a premium curation store built on the brand philosophy of 'providing products carefully selected by Ojin Yanghaeng.' Following its earlier cordless tumbler blender, the brand has now released a new line of household goods. This lineup offers convenience and efficiency across every aspect of consumers' daily lives, while also featuring stylish design and differentiated quality. The newly unveiled household goods comprise essential items spanning living spaces such as the kitchen, living room, and office. A total of eight products—▲dish drying racks ▲clothes hangers ▲laundry drying racks ▲trolleys—will be released first, with plans to expand categories and roll out an even wider range of product groups over time. Flagship products include the ▲'Premium Kitchen Dish Drying Rack' made from corrosion-resistant stainless steel 304, the ▲'Large Laundry Drying Rack' capable of drying long garments, and a ▲'Laundry Drying Rack' with a distinctive structure that can be secured without a support stand. These go beyond mere household items, reflecting the diverse living environments and changing lifestyle patterns of modern consumers.
An O'Select representative stated, "Through this launch of household goods, we aim to become a brand that goes beyond simply introducing new products to add value that is truly essential to our customers' daily lives," adding, "Going forward, we plan to establish O'Select as a steady seller in the broad household goods market and to grow it into a leading lifestyle brand representing Korea." 02-2057-6721