EAGON Floor, the high-quality eco-friendly flooring brand of EAGON Industry (CEO Lee Gil-soo), has strengthened its laminate flooring lineup by newly unveiling the 'SERA Basic' line.

With this enhancement of its laminate flooring lineup, EAGON Industry plans to greatly improve accessibility and further strengthen its touchpoints with both consumers and B2B customers. Considering that laminate flooring—whose strengths lie in reasonable pricing and strong durability—is growing in popularity for residential spaces and is increasingly preferred at large-scale newly built apartment sites, the company has launched 'SERA Basic' as a new line that delivers emotive design at a more reasonable price than its existing products.

Flooring is an element that forms the backdrop of a home, so whether its scale is well suited to the space it is applied in, and whether it is harmless to the human body—being a building material that comes into the most frequent contact with the user's body—serve as important purchasing points. The newly launched 'SERA Basic' from EAGON Floor is a product designed with use in homes of the so-called 'national floor plans,' ranging from 59㎡ to 84㎡, in mind, and it features a practical specification (6.2×115×800㎜). In addition, it earned the top-tier 'Super E0' grade with a formaldehyde emission of 0.3㎎/L or less in emission testing, another strength that allows it to be used with peace of mind, free from concerns about harmful substances.

'SERA Basic' also boasts outstanding performance in terms of practicality. Its surface is coated with 'High-strength Pressed Melamine resin (HPM),' giving it strong durability against various types of damage such as dents, scratches, and staining—the weak points typically associated with flooring—while also making cleaning and maintenance easy. Furthermore, alongside its high safety and excellent quality, the emotive design that captures the beauty of natural wood is another aspect of this new product worth noting. Adding delicate 3D embossing technology on top of the high-strength HPM (High-Pressure Melamine resin), 'SERA Basic' realistically captures the beautiful grain patterns and three-dimensional texture of natural wood, and it is offered in 8 color options selected from only the most popular colors for residential interiors. The 8 colors—▲Basic Sugar ▲Basic Milk ▲Basic Cream ▲Basic Vanilla ▲Basic Butter ▲Basic Oak ▲Basic Teak ▲Basic Cookie—allow spaces to be completed to suit individual tastes.

A representative of EAGON Industry said, "The newly introduced SERA Basic is a laminate floor faithful to the basics that flooring should have. Despite its reasonable price range, it fully retains EAGON Floor's signature refined and luxurious design as well as the outstanding quality we never compromise on," adding, "It will help consumers who have been keeping an eye on EAGON Floor to choose the product that perfectly fits their type of residence and lifestyle."

Meanwhile, EAGON Industry expects that, by completing its laminate flooring lineup from entry-level to premium models with the launch of 'SERA Basic,' its B2B business targeting construction companies will become even more active. In particular, the company has been building trust through a production line capable of smoothly supplying order volumes for large-scale construction sites of more than 5,000 households, along with rapid after-sales service. 1522-1271

▲ Basic Sugar

▲ Basic Teak

▲ Basic Cookie

▲ Basic Milk

▲ Basic Vanilla

▲ Basic Butter

▲ Basic Cream