Since COVID-19 and the shift into the endemic era, the meaning of the home has expanded from a mere living space into one where work and hobbies also take place.
As a result, demand for home decorating and interior updates has grown significantly, and a variety of interior keywords are being discussed. In particular, as colorful furniture that creates a bright and positive mood has become the trend—moving away from the achromatic, plain furniture that was popular in the past—there is a growing preference for doors with minimal yet clean designs.
Among these, interest in trimless 'hidden doors' has risen sharply, and Jaehyun Haneulchang's 'Hidden Door' products are gaining popularity among consumers. Generally, with 'hidden doors,' the installation quality inevitably varies depending on each installer's experience and know-how due to differences in finishing work. To address this, Jaehyun Intex has introduced its Jaehyun Haneulchang 'Hidden Door' products, which enable simpler installation by standardizing preset frames that serve as guides, such as PVC hidden door frames and 3D hinges. For consumers anxious about the recent issues of poor construction, Jaehyun Haneulchang 'Hidden Door' offers the advantage of being a trustworthy branded product with consistent, high-quality installation.
In line with recent trends, Jaehyun Haneulchang's 'Interior Partition Door (Jungmun)' has slimmed down its base frame dimensions and switched from the existing MDF material to PVC, allowing for a cleaner and more minimal design, while broadening the scope of custom manufacturing to raise consumer satisfaction. In addition, as the importance of environmental sustainability grows worldwide, Jaehyun Intex's brand Jaehyun Haneulchang continues to invest in research and development (R&D) in safer and more eco-friendly areas.
Jaehyun Intex stated, "High-quality products earn recognition not only from consumers but also within the industry, which in turn leads to an increase in the value of the brand and the company," adding, "The better the industry reputation becomes, the more it helps in recruiting excellent talent, which once again leads to a virtuous cycle of quality improvement, consumer choice, and rising brand and corporate value."
Beyond this, in keeping with the recent digital age, Jaehyun Intex is raising its brand awareness through active communication with consumers, including a website renewal for online engagement, broadcast PPL (Fighting My Life, Green Mothers Club, etc.), a brand BI change, and social media networking (Naver Blog, YouTube). Jaehyun Intex plans to continue steady promotional activities through various media going forward.
Meanwhile, Jaehyun Intex Co., Ltd. started as Daesan Mokjae in 1985 and became familiar to consumers through its 'Jaehyun Haneulchang' brand in 2003. Jaehyun Intex has devoted itself to door- and window-related businesses, and, moving away from uniform interior materials, it produces interior products tailored to residents using a variety of eco-friendly materials. 031-766-8161
▲ ABS Door
▲ Glass Door
▲ Interior Partition Door
▲ Interior Partition Door
▲ Interior Partition Door
▲ Interior Partition Door
▲ Hidden Door
▲ Hidden Door