SK Magic is drawing attention with the launch of its 'Ultra-Compact Light Direct-Flow Water Purifier (model name: WPU-JAC125S).' The 'Ultra-Compact Light Direct-Flow Water Purifier' is the third-generation model of the steady-selling 'Seuseuro Direct-Flow Water Purifier,' and its strength lies in its small, slim size—about 60% of the company's previous products. Measuring a compact 164 mm wide, 370 mm deep, and 345 mm high, it is perfect for customers who hesitate to buy a water purifier due to limited installation space, as well as for one- to two-person households, newlyweds, and consumers pursuing a minimalist lifestyle. Its modern right-angled design and stylish colors create a sophisticated interior ambiance, while an intuitive control method and display enhance ease of use so that anyone can operate it effortlessly. It comes in three colors—▲Natural White ▲Vanilla Beige ▲Soft Pink—giving consumers a wider range of choices. In addition, the waterway through which water flows uses a full-stainless direct-flow water line that is highly resistant to contamination, corrosion, and bacteria, so even high-temperature water of about 100°C can be used with peace of mind. Furthermore, it is the first in Korea to apply a stainless vacuum system, securing both hygiene and energy efficiency at the same time.

Hygiene management is also simple. Through the Seuseuro Triple Care System—▲Direct-Flow Line Electrolyzed Water Care ▲Cock UV Care ▲Waterway Circulation Care—it always provides healthy, clean water. In addition, the new product features a cock made of BPA-FREE Tritan material. Tritan is an eco-friendly, safe material used in baby bottles and baby-food containers; no environmental hormones are detected even at high temperatures, so it can be used with confidence, and it can also be detached for washing, making hygiene management convenient. The dispensing volume can be adjusted in four steps, from 120 ml up to a continuous 1,000 ml dispense, and four customizable temperature settings allow it to be used for a variety of purposes. The filter, the core of a water purifier, uses a total of six-step filtering with a pre-block carbon filter (removing foreign substances, residual chlorine, and disinfection byproducts) and a composite nano-PAC filter (removing microorganisms, bacteria, and odors), effectively removing harmful bacteria and viruses in the water while maintaining fresh taste and minerals.

Meanwhile, SK Magic's professional care service is provided on a four-month cycle (visit management) or a 12-month cycle (self management) according to the customer's choice, and it offers various benefits such as registration-fee waivers for new customers. More detailed information about the product and events can be found at the official online mall, SK Magic Mall (www.skmagic.com). 1600-1661