KCC has launched 'Soopuro One Coat,' an eco-friendly water-based paint that allows painting to be completed with just a single coat on the interior walls of buildings.
This new product is an interior water-based paint for application to concrete, cement mortar, and similar surfaces, and is used primarily for painting the interior walls of buildings. Compared with conventional interior water-based paint products, which generally require two or more coats, it achieves an appearance with a hiding rate of 99.9% or higher with just a single coat, reducing painting time and labor costs and thereby lowering construction expenses. Following the exterior wall product 'Soopuro Neosil One Coat' launched last year, this expands the range of choices so that consumers can use the right product for indoor and outdoor application areas.
The new 'Soopuro One Coat' offers excellent workability and high hiding power, along with a variety of functional features. In particular, as the only water-based one-coat paint in Korea certified to the interior water-based paint KS standard (KSM6010-Type 2-Grade 2) designated by the Korean Standards Association, it is expected to attract considerable attention from the industry and the market. In addition, it has obtained the Eco-Label certification granted by the Ministry of Environment, as well as official test reports for antibacterial and anti-mold properties, making it a product that can be used with confidence. As such, 'Soopuro One Coat' is a high-performance product that combines convenience, price competitiveness, and eco-friendliness, giving it a wide range of applications. It is suitable for interior décor and DIY use, and can be widely used at various construction sites as well.
A KCC official emphasized, "With growing interest in self-interior décor recently, there are noticeable cases of people using paint instead of accent wallpaper to create focal points in the home. Since 'Soopuro One Coat' enables painting to be completed in a single coat, it will be the best choice for customers interested in self-interior décor, offering convenience, economy, and eco-friendliness all at once."
Meanwhile, as consumer interest in paint-based self-interior décor grows, KCC is helping customers better understand how to use its products by providing a variety of painting content through its YouTube channel 'KCC TV.' The company is also continuing diverse marketing activities through collaborations with self-interior décor YouTubers. 02-3480-5000